The Europe dietary supplements market size is projected to reach US$ 19.84 billion in 2023 to US$ 31.09 billion by 2031; it is estimated to register a CAGR of 5.8% from 2023 to 2031.

Europe Dietary Supplements Market Overview

A notable rise in organic and vegan consumers across Europe is significantly driving the demand for dietary supplement products made with organic and herbal ingredients. A survey by Berlin-based Veganz highlighted the UK leading European countries with 3.2% of its population identifying as vegan, followed by Italy (2.3%), Germany and Austria (2.2%), Spain (2.1%), and France (2.0%). Collectively, over five million people in these countries are vegan. Organic dietary supplements, which include vitamins, minerals, herbs, amino acids, or enzymes, are all derived from natural, organic environments to support overall health and wellness. These supplements are valued for enhancing nutrient intake, improving health outcomes, and their eco-friendliness, being free from harmful pesticides and chemicals, thus ensuring safety for long-term consumption without synthetic additives.

Europe Dietary Supplements Market Strategies

Germany secured a substantial share of the Europe dietary supplements market in 2023. The German market is experiencing a significant boom, driven by escalating health awareness among its population, the growth of health and fitness trends, and shifting dietary preferences, including a greater embrace of dietary supplements. This rapid expansion underscores a heightened focus on health and a desire for a more active, healthier lifestyle. The German Federal Institute for Risk Assessment (BfR) reports that nearly one in three Germans currently consume such pills, powders, and capsules. Furthermore, with a rising demand for customized health solutions, dietary supplements have become particularly popular among millennials. As individuals become more informed about their health benefits, the adoption rate is steadily climbing nationwide. To capitalize on this, market players are increasingly leveraging e-commerce platforms to bolster their presence in Germany.

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Europe Dietary Supplements Market Insights

The European Union’s (EU) regulatory framework for food supplements is recognized as the most stringent globally. The EU General Food Law Regulation categorizes food supplements as foodstuffs, requiring manufacturers of both packaged food products and dietary supplements to comply with the strict regulatory standards established by the European Food Safety Authority (EFSA). EU regulations mandate comprehensive labeling for dietary supplements, including the trade name, ingredient list, net quantity, minimum durability date, storage conditions, the name/business address of the EU-based Food Business Operator (FBO), recommended daily dosage, and the amount of nutritional or physiological substances per dose. Crucially, these regulations emphasize that supplements must not serve as a replacement for a balanced diet. Adhering to these stringent regulations poses considerable challenges for dietary supplement manufacturers operating in the region.

Europe Dietary Supplements Market Segmentation

Prominent companies in the Europe dietary supplements market include Glanbia Plc, Herbalife Nutrition Ltd, Amway Corp, Bayer AG, Arkopharma SAS, Pfizer Inc, Otsuka Holdings Co Ltd, GSK Plc, NOW Health Group Inc, and Nestle Health Science SA, among others. These companies are focused on delivering innovative products at affordable prices to meet consumer demand. The overall size of the Europe dietary supplements market was determined through a combination of primary and secondary research. The research process commenced with exhaustive secondary research, drawing from both internal and external sources to gather extensive qualitative and quantitative market information.

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