Market Overview

According to Fortune Business Insights, the global   haircare tools market  was valued at  USD 28.39 billion in 2024  and is projected to grow to  USD 29.37 billion in 2025 , reaching  USD 41.33 billion by 2032  at a  CAGR of 5.00%  during the forecast period. Rising consumer focus on personal grooming, self-care, and salon-quality styling at home is a key driver fueling this growth.

Asia Pacific led the global market in 2024 , accounting for  96.23%  of the total share, driven by increasing disposable income, urbanization, and growing influence of beauty influencers across countries like India, China, and Japan.

Key Companies Profiled

• Koninklijke Philips N.V. (Netherlands)
• Wahl Clipper Corporation (U.S.)
• Helen of Troy (U.S.)
• Dyson Limited (Singapore)
• Panasonic Holdings Corporation (Japan)
• Conair Corporation (U.S.)
• Solano International (U.S.)
• Elchim (Italy)
• Bio Ionic (Sweden)

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Key Market Drivers

Growing Personal Grooming Awareness

Changing lifestyles, increased awareness about hair health, and rising prevalence of hair-related concerns are encouraging consumers to invest in  premium haircare tools  such as dryers, straighteners, and scalp massagers.

Celebrity & Influencer Endorsements

The impact of influencers and celebrity endorsements has led to the rapid adoption of grooming tools among younger demographics, particularly in urban and semi-urban areas.

Home Styling Preference

Consumers increasingly seek  salon-quality styling at home , boosting demand for innovative tools that offer convenience, precision, and enhanced hair protection.

Market Restraints

• Heat Damage Concerns : Overuse of heat-based tools like straighteners and curling irons can damage hair and scalp health, limiting regular usage.
• High Price Point : Advanced haircare appliances with premium features may be unaffordable for middle-income consumers, affecting adoption rates.

Growth Opportunities

Technological Advancements

Companies are integrating  smart features  and  energy-saving technology  into tools to enhance user experience. Products like Vega’s  LitStyle Hair Dryer Brush  and Philips’  energy-efficient Hair Dryer 8000  illustrate this shift.

Sustainable & Travel-Friendly Designs

Demand for  compact ,  eco-friendly , and  travel-ready tools  is growing among environment-conscious consumers and frequent travelers, opening up new market opportunities.

Key Market Trends

• DIY & At-Home Haircare Boom
  The surge in  do-it-yourself grooming routines  post-pandemic is boosting sales of  cordless hot tools, AI-powered stylers , and  lightweight dryers .
• Rising E-commerce Penetration
  Online platforms offer variety, convenience, competitive pricing, and access to niche global brands—making them increasingly preferred by digital-native consumers.

Segmentation Analysis

By Type

• Hair Dryers  held the  largest market share in 2024 , driven by features like ThermoShield tech and ergonomic designs.
• Scalp Massagers  to witness  fastest growth , attributed to benefits such as increased blood circulation, stress relief, and hair growth stimulation.

By End User

• Individual Consumers  dominate, supported by rising self-care trends and desire for at-home styling tools.
• Commercial Segment  is growing steadily due to salon expansion and increasing demand from hairstylists for advanced equipment.

By Distribution Channel

• Offline Stores  remain dominant, offering immediate product access and in-store demos.
• Online Retail  expected to grow at  fastest CAGR , thanks to broader product selection, reviews, virtual trials, and home delivery.

Regional Insights

Asia Pacific – Leading Region

Valued at  USD 9.29 billion in 2024 , the region benefits from:

• Increased spending on personal care.
• Rising digital awareness via influencers.
• Availability of affordable grooming products.

North America

The U.S. leads regional growth with  tech-savvy consumers , rising salon numbers, and high demand for  AI-integrated smart tools .

Europe

Market bolstered by fashion-forward consumers and renowned brands like  Elchim  and  Bio Ionic , especially in Germany, Italy, and France.

South America & Middle East & Africa

Driven by:

• Rising popularity of hair styling tutorials.
• Expanding access to e-commerce.
• Increasing awareness among Gen Z and millennial consumers.

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Competitive Landscape

The  haircare tools market  is  fragmented  yet competitive, with leading players focusing on:

• R&D innovation  for smarter, safer, and faster styling.
• Strategic partnerships  with salons, influencers, and retailers.
• Geographic expansion  via exclusive stores and online platforms.

Recent Industry Developments

• Feb 2025 : Cécred launched a comb and brush collection in the U.S.
• Oct 2024 : Wavytalk partnered with influencer Danielle Athena to launch Pro Steam Hair Straightener Brush.
• July 2024 : GHD unveiled a blow-dry brush offering heat-free detangling.
• Jan 2024 : L'Oréal launched the dual-use Airlight Pro tool at CES 2024.
• Jan 2022 : GIMME Beauty introduced cordless hot tools for all hair types.