Fresh Breath, Healthy Pets: The Growing Market for Pet Oral Care Products

Pet ownership has been on the increase across the world, with increasing numbers of households taking cats, dogs, and other pets into their homes. In line with this trend, pet owners are more and more interested in the value of overall pet health—oral hygiene included. Previously neglected, pet oral health is now beginning to be recognized as a major part of preventive pet health care. Due to this, pet oral care products market is reporting consistent growth backed by demand for improved dental care, disease aversion, and good quality pet care products.

This blog discusses the dynamic changes in pet oral care products market, driving factors, segmentation of products, regional trends, major players, and emerging trends in the sector.

Market Overview

The pet oral care products market was US$ 1,465.07 million in 2021 and is anticipated to grow at a CAGR of 6.5% during the forecast period from 2021 to 2028 to reach US$ 2,270.33 million.

High Prevalence of Dental Diseases in Pets Contributes Significantly to Market Growth

Periodontal disease is the most prevalent disorder in dogs and cats. It is a cyclic, progressive inflammatory condition of the tooth-supporting structures that causes dental disease and premature tooth loss in dogs and cats. Moreover, these conditions may cause significant health issues such as organ failure. According to the AVMA, virtually 70% of cats and 80% of dogs acquire some type of periodontal disease by the age of three. The increased incidence of oral health-related diseases has been outlined as the key driver for market expansion.

Furthermore, calculus, gingivitis, gum disease, and tooth fractures are some of the oral pet conditions. According to the DSM pet owner survey, just 16% of dog owners brush their pets' teeth daily. This has prompted the demand for pet products offering a total oral care solution in the form of dental treats, water additives, dental wipes, and breath fresheners. Furthermore, regular veterinary check-ups and preventative home care can enhance pet's oral health

Product Segmentation

The pet oral care products market is segmented across various categories to cater to specific needs and preferences. By animal, dogs dominate due to their larger oral care requirements, while cats are an emerging segment with increasing product availability. By product, offerings include mouthwash/rinses, toothbrushes and toothpaste, dental sprays, anti-plaque pens, and other specialized products, each designed for ease of use and pet compatibility. By end user, veterinary hospitals and private clinics offer professional care, but home care remains the largest segment as owners seek convenient daily solutions. By distribution channel, supermarkets/hypermarkets, online channels, and specialized pet shops serve as key points of access. Online platforms, in particular, are witnessing rapid growth due to their convenience and broader selection. This segmentation reflects a robust and diversified market that addresses both clinical and at-home pet dental care across multiple consumer touchpoints.

Regional Insights

The regional trends and drivers affecting the Pet Oral Care Products Market during the forecast period have been explained in detail by the Insight Partners' analysts. This section also talks about Pet Oral Care Products Market segments and geography in North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Future Outlook and Trends

The future of the pet oral care products market is bright, driven by several emerging trends. Natural and organic products are gaining momentum as pet owners increasingly seek chemical-free, eco-friendly solutions that align with their own health-conscious lifestyles. Additionally, the rise of customized oral care products, tailored to a pet’s breed, size, and specific dental condition, is making dental care more personalized and effective. With the advent of technological integration, smart toothbrushes and app-based dental tracking systems are becoming increasingly popular, offering tech-savvy pet owners better control and monitoring of their pets' oral health. Lastly, the growing endorsement and recommendation of oral care products by veterinarians is bolstering consumer trust and driving adoption. As these trends continue to unfold, pet oral care will evolve into a standard practice in pet health, providing long-term benefits for both pets and their owners.

Conclusion

The pet oral care market is expanding alongside the worldwide trend towards preventive pet health and pet humanization. As an increasing number of pet owners understand the relationship between oral health and overall wellness, demand for easy-to-use, effective, and safe dental products is growing. Innovation, education, and accessibility are at the forefront, and the future of pet oral care is not only bright—it's critical. Firms and animal health companies that invest in this area are poised to take advantage of this humane, health-focused market trend.