Market Overview

According to Fortune Business Insights, the global   air fryer market   size was valued at   USD 8.07 billion in 2024   and is projected to grow from   USD 9.40 billion in 2025   to   USD 17.71 billion by 2032 , exhibiting a strong   CAGR of 9.47%   during the forecast period.

The market expansion is fueled by the rising popularity of   oil-free and healthy cooking appliances , increased adoption of   smart kitchen devices , and the growing influence of   social media recipes   that encourage consumers to try air-fried meals.

In 2024,   Asia Pacific dominated the air fryer market with a 46.22% market share , led by high demand from   China, India, Japan, and South Korea .

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Key Market Highlights

• 2024 Market Size:   USD 8.07 Billion
• 2025 Market Size:   USD 9.40 Billion
• 2032 Forecast:   USD 17.71 Billion
• CAGR (2025–2032):   9.47%
• Top Region:   Asia Pacific – 46.22% share (2024)
• Leading Product Type:   Digital Air Fryers (voice control & app connectivity)
• Major End-User:   Households (driven by health-conscious consumers)

Key Market Trends

• Asia Pacific   witnessed air fryer market growth from   USD 2.96 Billion in 2023 to USD 3.73 Billion in 2024.
• Surge in   vegan & plant-based cooking   using air fryers.
• Growing demand for   dual-basket and large-capacity models .
• Expansion of   online recipe communities   and cooking influencers.
• Rising popularity of   subscription services & accessories   (liners, racks, baskets).

Air Fryer Market Dynamics

Market Drivers

1. Health-Conscious Consumer Shift Toward Oil-Free Cooking
   Growing awareness of healthy eating and the benefits of air-fried food is driving household adoption worldwide.
2. Rising Demand for Energy-Efficient Appliances
   Energy-efficient air fryers are increasingly used in modern kitchens and foodservice facilities. Renovation and DIY kitchen upgrades are also accelerating sales.
3. Social Media & Recipe Trends
   Chefs and influencers promoting air fryer recipes on   Instagram, TikTok, and YouTube   have significantly boosted consumer interest.

Market Restraints

• High Cost of Smart Appliances   – Advanced models with connectivity are less affordable for middle-income groups.
• Competition from Substitutes   – Traditional ovens, microwaves, and cookware limit adoption in certain regions.

Market Opportunities

• Eco-Friendly & Sustainable Air Fryers   – Rising demand for   energy-efficient models   and   eco-design products   is creating new opportunities.
• Customization & Premium Features   – Growth in demand for   dual-basket fryers, voice control, and smart app integration .

Market Challenges

• Short Product Lifecycle   – Rapid technological advancements shorten replacement cycles, pressuring manufacturers.
• Consumer Skepticism   – Misconceptions about “oil-free cooking” may hinder adoption in certain demographics.

Market Segmentation

By Type

• Digital Air Fryers   – Largest segment, favored for multifunctionality (baking, roasting, grilling).
• Manual Air Fryers   – Growing among budget-conscious consumers seeking affordable options.

By Model Type

• Basket-Style Models   – Most popular due to compact size and affordability.
• Multi-Cookers & Countertop Models   – Gaining traction for multifunctionality and premium kitchen setups.

By Capacity

• 3–5 Liters   – Dominant segment (42.91% share in 2024), widely used by nuclear families.
• Up to 3 Liters   – Rising among single households and mobile home consumers.
• 5–6 Liters & Above 6 Liters   – Preferred for large households, foodservice facilities, and hospitality kitchens.

By Distribution Channel

• Supermarkets & Hypermarkets   – Leading channel due to wide product availability.
• Online Channels   – Fastest-growing, driven by e-commerce adoption and digital-savvy consumers.
• Specialty Stores   – Gaining momentum with premium brand sales and after-sales services.

By End-User

• Households   – Largest share, driven by home cooking, health awareness, and nuclear family setups.
• Foodservice Facilities   – Growing adoption in restaurants, cafés, and hotels.

Regional Insights

Asia Pacific – Market Leader

• Market size in 2024:   USD 3.73 Billion
• Strongest demand from   China, India, Japan, and South Korea .
• Increasing adoption of   smart & connected appliances   supports growth.

North America

• Growth fueled by   DIY cooking trends, food blogs, and hospitality adoption .
• U.S. consumers show strong preference for   multi-cooker models .

Europe

• High adoption in   U.K. and Germany   driven by health-conscious diets and sustainable appliance demand.

South America & Middle East & Africa

• Brazil & UAE   leading growth, supported by   e-commerce adoption   and demand for   premium appliances   in urban households.

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Competitive Landscape

The   air fryer market   is moderately consolidated with global and regional players investing in   product innovation, eco-friendly appliances, and smart cooking features .

Key Players

• Groupe SEB (France)
• Midea Group (China)
• Koninklijke Philips N.V. (Netherlands)
• Xiaomi Corporation (China)
• Spectrum Brands, Inc. (U.S.)
• Faber S.p.A. (Italy)
• Conair Corporation (U.S.)
• Meyer Corporation (U.S.)
• TTK Prestige Ltd. (India)
• NuWave, LLC. (U.S.)

 Launch:   Cosori launched Smart TurboBlaze 6-Quart Air Fryer (2024), featuring 10 functions, app integration, and smart controls.

Key Industry Developments

• January 2024:   Versuni, a Koninklijke Philips NV-owned small appliances manufacturing company, opened its second 25,000-square-meter factory in Ahmedabad, India. The factory has an annual production capacity of 500,000 air fryers, 200,000 garment steamers, and hand mixers in India.
• June 2023:   Versuni, a Koninklijke Philips N.V.-owned small appliances manufacturing company, established a partnership with SAP SE, a European software company, to utilize the SAP Sustainability Control Tower to monitor the recycling process of used air fryers in Sao Paulo, Brazil.

The   air fryer market   is poised for rapid growth, backed by   health-conscious consumer lifestyles, rising urbanization, and digital appliance adoption . While high costs and substitute competition remain challenges, opportunities in   eco-friendly models, e-commerce expansion, and smart connectivity   will drive long-term growth.