According to   Fortune Business Insights , the global   handloom sarees market size   was valued at USD 3.72 billion in 2024 and is expected to grow from USD 3.99 billion in 2025 to USD 7.29 billion by 2032, registering a CAGR of 8.99% during the forecast period. Asia Pacific dominated the market with a 68.82% market share in 2024, primarily driven by strong domestic demand, cultural heritage, and supportive government initiatives such as India’s “ Vocal for Local ” campaign.

Handloom sarees, woven using traditional methods, are cherished for their craftsmanship, exclusivity, and regional diversity. Iconic varieties include Kanjeevaram sarees (Tamil Nadu), Maheshwari sarees (Madhya Pradesh), and Banarasi sarees (Uttar Pradesh). Market players such as Maheshwari Handloom, BHOLI SAREES, Ajmera Fashion Limited, and HMR Handlooms are actively investing in eco-friendly raw materials, sustainable packaging, and innovative designs to remain competitive.

Request FREE Sample Copy of Handloom Sarees Market Report:   https://www.fortunebusinessinsights.com/enquiry/request-sample-pdf/handloom-sarees-market-113034

GLOBAL MARKET SNAPSHOT

• 2024 Market Size:   USD 3.72 Billion
• 2025 Market Size:   USD 3.99 Billion
• 2032 Forecast:   USD 7.29 Billion
• CAGR (2025–2032):   8.99%
• Regional Leader (2024):   Asia Pacific (68.82% share)

Key Segment Insights

• Material:   Cotton sarees dominate due to breathability and festive demand.
• Distribution Channel:   Retail outlets/offline remain dominant, though   e-commerce is expanding rapidly   among urban and younger consumers.
• Geography:   India remains the largest hub, while international markets such as the U.S., U.K., Canada, and Middle East are witnessing rising demand from diaspora communities.

• Asia Pacific   witnessed handloom sarees market growth from   USD 2.38 billion in 2023 to USD 2.56 billion in 2024 .

MARKET DYNAMICS

Drivers

1. Rising Popularity of Traditional Handloom Sarees
   Handloom sarees are gaining popularity globally for their   unique craftsmanship, cultural heritage, and exclusivity . Unlike machine-made fabrics, these sarees feature intricate weaves, natural dyes, and luxury finishes, appealing to consumers seeking   premium and sustainable fashion . Revived weaving techniques such as   Khadi, Banarasi, and Kanjeevaram   are now marketed as luxury goods, especially to younger consumers reconnecting with cultural traditions.
2. Government and Private Sector Investment
   Government support through subsidies, welfare schemes, and marketing initiatives has strengthened the handloom sector. Private companies are also investing in   eco-friendly products   and collaborating with designers to   blend tradition with modern fashion trends , enhancing market reach.

Restraints

• High Cost of Production
  Handloom sarees are   labor-intensive and time-consuming , relying on skilled artisans and expensive raw materials such as silk, zari, and natural dyes. Limited production quantities and exclusivity further increase costs, restricting mass-market adoption.

Opportunities

• Rising Social Media Marketing
  Manufacturers are leveraging   Instagram, Facebook, TikTok, and e-commerce platforms   to reach younger consumers. Social media campaigns help build   brand awareness, loyalty, and customer engagement , while digital marketplaces provide affordable global reach. This trend is expected to accelerate   export demand   for Indian handloom sarees across Europe, the Middle East, and North America.

SEGMENTATION ANALYSIS

By Material

• Cotton Sarees:   Hold the largest share, especially popular during festivals and weddings due to comfort and durability.
• Silk Sarees:   Considered luxury items, in high demand for occasions and exports.
• Linen Sarees:   Expected to grow fastest, driven by lightweight and breathable fabric demand.
• Wool Sarees:   Niche adoption in colder regions.

By Distribution Channel

• Retail Outlets/Offline:   Dominant segment, supported by specialty stores, malls, and hypermarkets offering   fabric inspection and personalized service .
• E-commerce/Online:   Fastest-growing channel, offering   variety, affordability, discounts, and doorstep delivery , especially appealing to urban millennials.

REGIONAL ANALYSIS

• Asia Pacific:   Largest market, valued at   USD 2.56 billion in 2024 . India is the key hub, supported by   government schemes, revival campaigns, and export expansion to 20+ countries . Cultural festivals and rising middle-class income further fuel growth.
• North America:   Strong CAGR projected, driven by the South Asian diaspora and increasing interest in   luxury silk sarees   such as Banarasi and Mysore silk.
• Europe:   Growing demand for   sustainable and artisanal fashion   enhances saree imports. Consumers value ethical and handcrafted goods.
• Middle East & Africa:   Social media advertising and availability on   platforms like Amazon, Noon, and Namshi   are fueling rising demand.
• South America:   Niche but expanding market, supported by growing cultural exposure through festivals and Indian communities.

To get to know more about this market; please visit:   https://www.fortunebusinessinsights.com/handloom-sarees-market-113034

COMPETITIVE LANDSCAPE

Key players in the handloom sarees market include:

• Maheshwari Handloom (India)
• BHOLI SAREES (U.S.)
• Ajmera Fashion Limited (India)
• HMR Handlooms (India)
• Albeli (India)
• KTC Fashion (India)
• Jagg Hastakala (India)
• Dhananjay Creations Private Limited (India)
• Sameer Handloom (India)
• Mrignayani (India)

Recent Developments

• Leading brands are focusing on   new product launches   with eco-friendly fibers and sustainable packaging.
• Collaborations with fashion designers and artisans are boosting   premium and luxury saree demand   internationally.
• Companies are also expanding digital presence through   online-exclusive collections and influencer-led campaigns .

The   global handloom sarees market   is on a strong growth trajectory, fueled by   cultural heritage revival, government initiatives, social media influence, and international demand . Cotton sarees remain dominant, while   silk and linen sarees   are gaining traction in premium and modern categories. With Asia Pacific leading production and global exports expanding, the market presents lucrative opportunities for manufacturers embracing   sustainability, digital marketing, and product innovation .