According to  Fortune Business Insights , the global   party supplies market  is poised for significant growth, driven by rising demand for themed celebrations, home-based gatherings, and eco-friendly party products. In 2024, trends such as birthday parties, baby showers, and seasonal festivities continue to boost sales of balloons, banners, tableware, and more.

Increasing disposable incomes, especially in regions like North America and Asia Pacific, coupled with the surge in online shopping and customizable products, are reshaping the market landscape. Additionally, environmental concerns are leading to a shift toward  sustainable, biodegradable, and recyclable party products , further expanding growth opportunities.

  Regional Insights

• North America leads the global market due to higher disposable incomes and frequent celebrations.
• Asia Pacific is expected to register the  fastest growth , fueled by urbanization, a growing middle class, and rising popularity of themed parties in countries like China, India, and Japan.

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  Market Segmentation

✅  By Product:

• Balloons
• Banners
• Pinatas
• Tableware/Disposables
• Others

The  tableware/disposables segment  dominates due to increasing outdoor events like picnics and barbecues, while the  balloons segment  is witnessing rapid growth driven by product innovations and themed celebrations.

✅  By Application:

• Residential
• Commercial

The  residential segment  held the largest share in 2023, thanks to rising house parties and seasonal celebrations. The  commercial segment  is expected to expand significantly, led by demand from event organizers, hotels, and clubs.

✅  By Distribution Channel:

• Offline Stores
• Online Stores/E-commerce

While offline retail continues to offer a diverse in-store experience,  online channels are gaining traction , driven by smartphone penetration and a surge in e-commerce platforms.

  Key Market Players

Prominent companies in the party supplies industry include:

• Party City Holdco Inc. (PCHI)
• Amscan International
• Unique Industries Inc.
• SUNBEAUTY
• PartyDeco
• boloparty
• Sempertex
• American Greetings Corporation
• The Wonder Group
• Procos S.A.

These players are actively expanding their portfolios with  innovative and sustainable products  and engaging in  strategic acquisitions  to strengthen their global footprint.

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  Recent Industry Developments

• Feb 2024: Amscan International launched new pastel sphere balloons in various shades.
• May 2023: Party City partnered with  Uber Eats  to become the first celebrations retailer available for on-demand delivery.
• Aug 2021: Amscan International acquired  Luftballon-Markt GmbH  to expand its personalized product portfolio.

  Key Insights Included in the Report

• Industry SWOT & Porter’s Five Forces Analysis
• Global Supply Chain Overview
• Technological Advancements in Eco-Friendly Materials
• Detailed Product and Application-Level Forecasts
• Regional Market Outlook Through 2032

  Why This Report?

This comprehensive party supplies market report offers deep insights into industry dynamics, enabling businesses to make data-driven decisions, explore new opportunities, and stay ahead in an evolving global landscape.