The growing recognition of massage therapy for stress relief and muscle relaxation is fueling demand for popular equipment like massage chairs, back massagers, massage guns, and foot massagers. In response, companies such as Osim have launched smart massage chairs featuring precise body targeting, adjustable recline settings, and customizable intensity levels—highlighting the industry's focus on innovation. However, the market faced setbacks during the COVID-19 pandemic, as the economic downturn forced the closure of wholesale outlets, spas, massage centers, and supply warehouses, significantly hampering growth.

Market Overview:

According to Fortune Business Insights global Massage Equipment Market size was valued at USD 25.26 billion in 2024. The market is projected to grow from USD 26.76 billion in 2025 to USD 41.18 billion by 2032, exhibiting a CAGR of 6.35% during the forecast period. Asia Pacific dominated the massage equipment market with a market share of 30.24% in 2024.

List of Key Players Mentioned in the Report:

• Johnson Health Tech (U.S.)
• Beurer (Germany)
• Ogawa World (Malaysia)
• OSIM Technologies (Singapore)
• Luraco Technologies (U.S.)
• Panasonic (Japan)
• RoboTouch (India)
• Casada Healthcare (Germany)
• Family Inada (Japan)
• Osaki (Japan)

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Segmentation:

Massage Chair Segment’s Highest Market Share Owed to Rising Awareness of the Therapeutic Benefits

By type, the market is divided into back & shoulder massagers, foot & leg massagers, massage chairs, and others. Increased awareness among consumers regarding the therapeutic benefits of full-body massages for stress and pain relief contributed to the segment securing the highest market share in 2023.

Commercial Segment Leads Due to Strategic Deployment of Massage Products in Public Spaces

By end-user, the market is fragmented into residential and commercial. The commercial segment captured the highest massage equipment market share in 2023. Market players strategically place products in high-traffic public areas, such as airports, enhancing visibility and attracting tourists, contributing to the segment's market share expansion.

Offline Sector Leads the Market Due to Rising Demand for Budget-Friendly Massages

By distribution channel, the market is divided into offline and online. The offline sector dominates the global market. Surging demand for budget-friendly massage chairs with multiple functionalities is a key factor supporting segment growth.

In terms of region, the market for massage equipment is categorized into Europe, North America, Asia Pacific, South America, and the Middle East & Africa.

Report Coverage:

The detailed global market report extensively explores vital aspects such as major companies and types, shedding light on market trends and significant industry developments. Beyond these considerations, the report covers multiple factors that contribute to the sustained growth of the market. It provides an in-depth analysis of the market, capturing its dynamic features and key determinants of expansion.

Drivers and Restraints:

Increased Investment in Innovative Equipment to Amplify Product Demand

Manufacturers are focusing on substantial investments in research and development to drive higher levels of product innovation within the market. Moreover, the increasing market demand for durable and comfortable massage equipment is prompting heightened investments in innovative solutions, contributing to market expansion. Initiatives such as Komoder's 20-minute automatic massage programs further stimulate growth by catering to the demand for whole-body relaxation.

However, the market is sensitive to economic uncertainties affecting production costs, influencing the affordability of such products and potentially hindering massage equipment market growth.

Regional Insights:

North America Emerges as a Key Region Owing to Growing Spa and Massage Centers

North America emerged as a lucrative region in 2023, with anticipated positive growth in the subsequent years. The rising count of spas and massage centers in the U.S. acts as a key driver, fostering market growth in North America.

The surge in population and rising disposable income in key countries such as Japan, India, and China, propels the demand for massage equipment and self-care products.

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Competitive Landscape:

Key Players are Focusing on Product Innovation to Expand their Market Presence

In the highly competitive global market, both medium and large players actively pursue product differentiation through innovative massage equipment and cutting-edge technology. Major players strategically invest in partnerships, mergers, acquisitions, and new product development to solidify and expand their market presence.

Key Industry Development:

July 2023 : Kneeflow, a U.S.-based manufacturer, announced the launch of a 3-in-1 knee massager for individuals suffering from knee pain and knee mobility issues. The massager uses infrared light technology to reduce inflammation of ligaments and improve blood circulation.

February 2023: Coway, a South Korean manufacturer, launched a new model of the Coway massage chair. The new model has four calf rollers, two-foot rollers and 12 airbags, providing head-to-toe coverage to relieve muscle pain and reduce anxiety and stress levels for individuals.

The growing use of photo albums by wildlife photographers, fashion designers, artists, and other professionals to showcase their creativity is expected to drive global demand in the coming years. Additionally, the tradition of married couples preserving wedding albums as cherished keepsakes is contributing to market growth in countries such as India, Japan, Singapore, and the U.S. For example, PlanetArt, LLC—a subsidiary of CLARANOVA S.E.—reported a 21.0% increase in total sales, reaching USD 445.63 million in the 2020–2021 fiscal year.

Market Overview:

According to Fortune Business Insights, global Photobook and Album Market size was valued at USD 3.42 billion in 2024. The market is projected to grow from USD 3.51 billion in 2025 to USD 4.95 billion by 2032, exhibiting a CAGR of 5.02% during the forecast period. North America dominated the photo album market with a market share of 37.72% in 2024. Moreover, the photobook & album market size in the U.S. is projected to grow significantly, reaching an estimated value of USD 1.64 billion by 2032, driven by growing popularity of photography to intensify product adoption.

List of Key Players Mentioned in the Report:

• Shutterfly LLC. (U.S.)
• Mixbook (U.S.)
• Reischling Press, Inc. (U.S.)
• PikPerfect (Switzerland)
• Folio Albums Ltd. (U.K.)
• Moleskine S.p.A. (Italy)
• nPhoto (Poland)
• Canvera Digital Technologies Pvt. Ltd. (India)
• Albelli BV (Netherland)
• Kolo (U.S.)
• Midwest Photographic Resource Center Inc. (U.S.)

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Segments:

Flash Mount Segment to Gain Prominence Owing to Superior Quality

Based on product type, the market for photobook and album is subdivided into flush mount, lay flat, and standard. The flush mount segment is anticipated to depict an appreciable surge over the forecast period. The rise is attributed to the durability and superior quality of the product.

Landscape Segment to Depict Notable Growth Due to Advantage of Better Storage

On the basis of size, the market for photobook and album is segmented into square, landscape, and portrait. The landscape segment held a commendable share in the market and is anticipated to register substantial growth over the estimated period. The rise is driven by increasing product usage for better storage of family and wedding photographs.

Report Coverage:

The report provides a coverage of the major trends augmenting the global market share throughout the forecast period. It further furnishes an analysis of the vital aspects impelling industry expansion over the estimated period. These insights have been provided after extensive research and data collation from credible sources.

Drivers and Restraints:

Market Share to Rise Due to Growing Smartphone Demand

One of the key factors propelling the photobook and album market growth comprise an increase in smartphone demand for capturing special life moments. The product demand is further supported by the escalating popularity of Instagram, Snapchat, and other applications.

However, the market expansion is likely to be hampered by increasing advancements in cloud storage technology.

Regional Insights:

North America to Emerge as a Leading Region Driven by Rising Involvement in Journalism Activities

The North America photobook and album market share is expected to depict appreciable expansion over the anticipated period. The rise is driven by an upsurge in journalism, blogging, and photography activities in the region.

The Asia Pacific market is anticipated to register considerable growth throughout the estimated period. The surge is impelled by the increasing number of tablet, camera, and smartphone device users in India and China.

Furthermore, the Europe market is slated to record notable growth over the study period. The escalation is due to the growing product consumption in various countries such as France, Belgium, Germany, and the U.K.

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Competitive Landscape:

Industry Players Enter into Partnership Deals to Consolidate Market Position

Leading market participants are centered on the adoption of various steps to strengthen the industry position of their businesses. Some of the initiatives comprise merger agreements, acquisitions, and the rollout of new products. Additional steps include the formation of alliances.

Key Industry Development:

October 2024- Mixbook launched "Mixbook Movies," an AI-driven feature that transforms photo books into engaging videos. This innovation allows users to experience their photo book in a dynamic format while waiting for the physical version to arrive.

October 2024- Moleskine faced customer feedback regarding the quality of its paper, particularly in the American market, with users noting issues when using fountain pens.

May 2024- Shutterfly sold BorrowLenses, a rental company for high-end photography equipment, to Lensrentals for an undisclosed amount, as part of its strategic focus on core services.

According to Fortune Business Insights, businesses rely heavily on essential office supplies such as computers, printers, and administrative tools for tasks like written communication, bookkeeping, and data management. The growing global corporate sector is a key driver behind the rising demand for these office products. Today, leading companies are prioritizing product quality, competitive pricing, and timely delivery to strengthen their market presence. For example, in October 2021, ODP Corporation—parent company of Office Depot, a major provider of business solutions, stationery, and technology—introduced the "20 Minute Pickup Promise." This service offers quick in-store and curbside pickup options across the U.S., ensuring fast and convenient access to office supplies.

Market Overview

According to Fortune Business Insights the global Office Supplies Market size was valued at USD 177.53 billion in 2024. The market is projected to grow from USD 183.07 billion in 2025 to USD 198.98 billion by 2032, exhibiting a CAGR of 1.64% during the forecast period. Asia Pacific dominated the office supplies market with a market share of 50.09% in 2024.

 List of Key Players Profiled in the Market Report

• The OPD Corporation (U.S.)
• Staples Inc. (U.S.)
• ACCO Brands Corporation (U.S.)
• Shoplet (U.S.)
• SASCO Brands (Egypt)
• The 3M Company (U.S.)
• UCHIDA YOKO GLOBAL CO. LTD. (Japan)
• Canon Inc. (Japan)
• Wesfarmers Limited (Australia)
• Tesco PLC (U.K.)

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Segmentation

Growing Demand for Organizational and Writing Stationery is Boosting the Others Segment Expansion

By product type, the market is divided into desk, filing, binding, computer/printer, and others. The others segment involves different products, including writing stationeries, calendars, planners, organizers, clips & fasteners, and tapes & adhesives.

The others segment leads the global market. The increasing need for organizational and writing stationery and calendars, such as pens, pencils, papers, and others among consumers for official work, is driving the segment growth.

Increasing Stationery Demand in Schools and Colleges is Fostering the Educational Institutions Segment Expansion

In terms of application, the market is segmented into enterprises, household, educational institutions, and others.

The educational institutions segment commands the global office supplies market share. Rising demand for a wide range of stationery, including pens, pencils, and others from schools & colleges for administrative and teaching needs is driving segment growth. Moreover, infrastructure developments in schools & colleges are stimulating the segment revenue.

Report Coverage

The report provides a detailed analysis of the top segments and the latest trends in the market. It comprehensively discusses the driving and restraining factors and the impact of COVID-19 on the market. Additionally, it examines the regional developments and the strategies undertaken by the market's key players.

Drivers and Restraints

Increase in Government Support for the Development of Commercial and Infrastructural Settings to Fuel Market Growth

Increasing adoption of computers, desks, and other products by working professionals to do their official tasks is driving the market growth. Office supplies are widely used in commercial spaces, such as corporate offices, educational firms, banks, and others. As a result, increasing commercial and infrastructural settings are expected to boost the market growth in the coming years. An increase in government support for the development of commercial and infrastructural settings is boosting the demand for office supplies.

Nevertheless, the market expansion is restrained by the high cost of raw material supplies.

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Regional Insights

Growing Consumption of Official-purpose Equipment Boosted Market Growth in Asia Pacific

The market size in Asia Pacific stood at USD 77.78 billion in 2022. The populations of China, Japan, and India are increasingly consuming various types of official-purpose equipment for their everyday tasks, propelling market growth in the region.

North America accounts for a prominent market share. An increase in consumers’ spending on educational staples in the U.S. is driving market growth in the region. The rate of product consumption within business environments in Canada and Mexico is being supported by a rise in governmental support for small business organizations by providing relief.

Competitive Landscape

Top Market Participants Introduce Advanced Office Supplies to Boost their Revenues

Currently, top producers of staples are constantly working on introducing superior and advanced office supplies online to enhance their online sales of such products.

Key Industry Development

• May 2025- 3M resolved PFAS-related claims with the State of New Jersey, demonstrating its commitment to addressing environmental concerns.
• February 2025- ODP reported Q4 2024 sales of $1.6 billion, a 10% decrease year-over-year, primarily due to reduced demand in the Business Solutions Division.
• February 2025- ACCO reported full-year 2024 net sales of $1.67 billion, with gross margins expanding by 70 basis points. The company achieved net operating cash flow of $148 million and free cash flow of $132 million.

According to Fortune Business Insights , global soap market is witnessing strong growth driven by rising consumer preference for colorful and fragrant bathing bars that offer moisturizing, skin whitening, and anti-aging benefits, along with the increasing demand for dishwashing and laundry soaps infused with effective ingredients like lemon for superior cleaning. However, the shift toward liquid soap products and bathing surfactants is reshaping the market, as these formats are seen as more hygienic, easier to store, and longer-lasting compared to traditional solid bars that often become slimy when wet. The convenience of travel-sized liquid soaps and soap paper strips is also fueling demand, particularly with the rise in travel and tourism. This growing utility and innovation in liquid soap products are expected to significantly boost market growth in the coming years.

Market Overview:

The global Soap Market size was valued at USD 48.05 billion in 2024. The market is projected to grow from USD 50.68 billion in 2025 to USD 76.45 billion by 2032, exhibiting a CAGR of 6.05% during the forecast period. Asia Pacific dominated the soap market with a market share of 38.88% in 2024.

List of Key Players Mentioned in the Report:

• Procter & Gamble Co. (U.S.)
• Unilever (U.K.)
• Natura & Co. (Brazil)
• Kao Corporation (Japan)
• Johnson & Johnson Services, Inc. (U.S.)
• Reckitt Benckiser Group plc (U.K.)
• Ecolab Inc.(U.S.)
• Beiersdorf AG (Germany)
• Colgate-Palmolive Co.(U.S.)
• Henkel AG & Co. KGaA ( Germany )

Segments:

Bath & Body Soaps Segment to Gain Traction Driven by Growing Usage of the Product

On the basis of product type, the market is fragmented into bath & body soaps, kitchen soaps, and laundry soap. The bath & body soaps segment is estimated to grow at a substantial pace over the estimated period. The rise is driven by the growing demand for bathing products.

Solid Segment to Depict Notable Growth Propelled by Traditional Usage

Based on form, the market is bifurcated into solid and liquid. The solid segment is set to expand at a considerable rate over the study period. The expansion is due to the traditional usage of solid soaps.

Household Segment to Register Substantial Growth Owing to Extensive Application

Based on application, the market is segmented into commercial and household. Of these, the household segment is expected to grow at an appreciable rate over the forecast period. The rise is on account of growing awareness regarding household as well as personal hygiene.

Hypermarkets/Supermarkets Segment to Surge at Considerable Pace Impelled by Rising Purchase Convenience

On the basis of distribution channel, the market is segregated into hypermarkets/supermarkets, pharmacies, online channel, and others. The hypermarkets/supermarkets segment is poised to depict remarkable growth throughout the estimated period. The rise is propelled by the wide product availability.

Based on geography, the market for soaps has been studied across North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Report Coverage:

The report gives an analysis of the vital trends impelling the global business scenario throughout the forecast period. It further provides an analysis of the key factors driving market growth over the forthcoming years. The report also furnishes an overview of the pivotal strategies undertaken by leading market players for establishing a strong market footing.  

Drivers and Restraints:

Surging Awareness Regarding Household and Personal Hygiene to Propel Industry Growth

The soap market growth is being propelled by the growing awareness regarding the maintenance of household and personal hygiene. The prevalence of infectious diseases such as SARS, pneumonia, and diarrhea, among others, can be decreased by following proper hand-hygiene.

However, the soaring availability of alternative products may hamper industry growth to a considerable extent. 

Regional Insights:

Asia Pacific to Emerge as a Leading Region Impelled by Growing Awareness Regarding Hygiene

The Asia Pacific soap market share is set to expand at a substantial rate over the forecast period. The region accounted for the largest market share in 2022. The expansion is driven by the growing rate of literacy and rising awareness regarding hygiene in the region.

The North America market is estimated to depict lucrative expansion over the analysis period. The growth is due to the soaring product demand in the region.

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Competitive Landscape:

Major Companies Formulate Strategic Steps to Strengthen Industry Footing

Leading industry participants are undertaking various initiatives for strengthening their market footholds. These include merger agreements, acquisitions, partnership agreements, and the rollout of new products. An increase in research activities and the development of new solutions are some of the other steps.

Key Industry Development:

March 2025- Henkel reported 2024 sales of €21.6 billion, with organic growth of 2.6%. Operating profit increased by 20.9% to €3.1 billion, and EPS rose 25.1% to €5.36

February 2025- The Johnson & Johnson Services, Inc. proposed a $10 billion settlement to resolve over 62,000 lawsuits related to its talc-based baby powder, pending court approval.

February 2025- Reckitt reported full-year 2024 net revenue of £14.2 billion, a like-for-like increase of 1.4%. Adjusted operating profit margin improved to 24.5%, and adjusted diluted EPS reached 349.0p.