Teeth Whitening Market to Grow at a CAGR of   5.24 % over 2025 to 2032;   Supersmile Released Superstrips Dissolving Teeth Whitening Strips to Gain a Competitive Edge

Market Overview:

According to   Fortune Business Insights , the global   teeth whitening market   was valued at USD 8.52 billion in 2024 and is expected to expand from USD 8.93 billion in 2025 to USD 12.77 billion by 2032, growing at a CAGR of 5.24% during the forecast period. The U.S. market is also set for notable growth, projected to reach USD 2.62 billion by 2032. This upward trend is fueled by increasing demand for cosmetic dental treatments and self-care products. In 2024, Asia Pacific led the market, accounting for 33.80% of the global share.

Teeth whitening is a cosmetic dental process designed to lighten tooth color and improve overall appearance. Popular products such as whitening toothpaste, gels, strips, and rinses—readily available in retail stores—are widely used. With an aging population and growing focus on oral aesthetics and hygiene, the demand for whitening solutions continues to rise. Additionally, the influence of social media, celebrities, and lifestyle influencers has heightened interest in achieving brighter smiles, further boosting market growth.

Key Industry Development:

• January 2024  –  Whites Beaconsfield, a U.K.-based provider of oral care products, launched its innovative whitening toothpaste to cater to the demand of customers with veneers.
• April 2024 –   Spotlight Oral Care, a U.K.-based oral care company, introduced ‘Ultra Tooth Whitening Strips,’ made with active ingredients and clinically proven to whiten teeth without any type of sensitivity.

List of Key Players Mentioned in the Report:

• Colgate-Palmolive Company (U.S.)
• Glaxo Smithkline (U.K)
• The Procter & Gamble Company (U.S.)
• Johnson & Johnson Consumer Inc. (U.S.)
• Philips Oral Healthcare, Inc. (U.S.)
• Henry Schein, Inc. (U.S.)
• Unilever (U.K.)
• KöR Whitening (U.S.)
• Opalescence (U.S.)
• Beyond Dental & Health (U.S.)
• Supersmile (U.S.)
• WhiteWash Laboratories (U.K.)
• Dentsply Sirona (U.S.)
• Beaming White (U.S.)
• Dabur (India)

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Segmentation:

Ready Availability of Whitening Toothpaste to Propel Segment Expansion

With respect to product, the market is segregated into light teeth whitening devices, whitening gels & strips, and whitening toothpaste. The whitening toothpaste segment is slated to register the largest market share during the forecast period, which can be credited to ready availability of these kinds of toothpaste in grocery and retail stores. It offers convenience for consumers in the maintenance of their daily routines.

Supermarkets/Hypermarkets Segment to Dominate Impelled by Availability of a Diverse Array of Products

On the basis of distribution channel, the market is classified into pharmacy stores, online, supermarkets/hypermarkets, and others. The supermarkets/hypermarkets segment is slated to witness the largest teeth whitening market share during the forecast period on account of the availability of a diverse array of products, such as gels, strips, toothpaste, and other related goods.

From the regional outlook, the market is categorized into the Middle East & Africa, Europe, North America, South America, and Asia Pacific.

Report Coverage:

The strategic moves implemented by leading companies to sustain their industry leadership have been mentioned in the report. Besides this, the report highlights the key factors impacting the market expansion. The report further provides a detailed analysis of the dominating segments, key industry developments, and the impact of the COVID-19 pandemic on the market growth.

Drivers and Restraints:

Rising Emphasis on Oral Hygiene to Proliferate Market Growth

The rising focus of people or oral hygiene naturally boosts interests in tooth brightening products, which makes them involved to a comprehensive dental care routine. Thus, a higher emphasis on oral hygiene surges consciousness of the significance of keeping healthy and clean teeth.

Despite such opportunities, the sensitivity issues and side effects pertaining to tooth whitening products may impede the teeth whitening market growth.

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Regional Insights:

Asia Pacific Led Driven by Rising Impact of Urbanization

Asia Pacific secured the highest share of the market in 2023, which can be attributed to increasing impacts of Western culture and urbanization on consumer preferences and beauty trends. Modern and healthy dental care solutions are encouraged by Western celebrities and media, impacting local perceptions and increasing demand for tooth whitening.

The growth of North America teeth whitening market is impelled by ready availability of advanced whitening technologies in dental offices. They also have a vital significant role in improving the popularity of professional whitening services.

Competitive Landscape:

Leading Companies Deploy Product Development Strategies to Outshine the Competition

A wide array of competitive strategies, including partnerships, acquisitions, and capacity expansions are being adopted by top companies to achieve a competitive advantage. Prominent companies are prioritizing the development of innovative teeth whitening products to keep ahead of the competition.

Private Tutoring Market to Grow at a CAGR of 9.91% During 2024-2032; Strong Presence of Supplementary Coaching Classes to Drive Asia Pacific Market Growth

Private Tutoring Market Report Overview

According to   Fortune Business Insights , the global   private tutoring market   was valued at USD 57.92 billion in 2023 and is projected to grow to USD 62.08 billion in 2024, eventually reaching USD 132.21 billion by 2032. This reflects a robust CAGR of 9.91% over the forecast period. In 2023, Asia Pacific held the largest share of the market, accounting for 58.63%.

The growing emphasis on literacy and education is a key factor fueling the expansion of the private tutoring sector. In particular, the rise of digital learning tools—such as interactive presentations, animations, 3D visual aids, and flashcards—is accelerating the adoption of online tutoring, further driving market growth.

Key Industry Development

• April 2023:   Chegg Inc., a California, U.S.-based education technology company, launched CheggMate, its Artificial Intelligence-based assistance application for students.
• September 2022:   com, a New York, U.S.-based online tutoring company, launched LEO (Learner Engagements Online). This institutional tutoring platform provides actionable analytics and scheduling tools for institutions and students that centralize 24/7 academic support services.

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List of Key Players Present in the Report :

• Chegg, Inc. (U.S.)
• Mathnasium LLC (U.S.)
• Educomp Solutions Ltd. (India)
• Sylvan Learning, LLC (U.S.)
• Daekyo Co., Ltd. (South Korea)
• Kumon Institute of Education Co., Ltd. (Japan)
• Kaplan Inc. (U.S.)
• Action Tutoring (U.K.)
• Varsity Tutors (U.S.)
• Tutors International (U.K.)

Segments

Growing Popularity of Classroom Tutoring to Aid Offline Segment Growth

By mode, the market is segmented into offline and online. The offline mode segment is projected to hold a major private tutoring market share during the forecast period. The growth is attributed to the high popularity of group tutoring, classroom tutoring, or home tutoring over the years.

Rising Parental Pressures on School Children to Augment Up-to K-12 Segment Growth

Based on application, the market is divided into up-to K-12 and post k-12. The up-to K-12 segment is dominating the segment. The increasing pressure from parents on children in 10 to 12 age groups due to their busy schedules and long working hours increases the demand for private tutors, driving segment growth.

Academic Subjects Segment to Grow Due to Increasing Need to Pass Examinations

By subject, the market is bifurcated into academic and non-academic. The academic segment is expected to gain significant market share as students seek extra tutoring to pass examinations and also to score in difficult-to-learn subjects.

Long-Term Courses Segment to Grow Due to High Efficiency for Under-Resourced Students

Based on duration analysis, the market is categorized into short-term courses and long-term courses. The long-term courses segment is expected to gain significant private tutoring market share due to the higher efficiency for under-resourced students. The long-term courses provide students with continuous developments in learning methods.

Rising Popularity of Adaptive and Individualized Microlearning to Propel Subject Tutoring Service Segment

By tutoring styles, the market is segmented into test preparation services and subject tutoring services. The subject tutoring service segment is expected to experience significant growth during the forecast period. The growth is attributed to the rising popularity of individualized and adaptive microlearning among students.

Geographically, the market is studied across North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Drivers & Restraints

Increased Spending on Education by Wealthy Parents to Drive Market Growth

The decreasing quality of the public school-based education system has shifted the focus of wealthy parents toward private tutors and schools. Parents in the developed nations are increasingly spending more on education to support their children, further propelling the private tutoring market growth during the projected period.

However, concerns, such as confusion created owing to different teaching methods of a school teacher and a coaching class for the same subject, are expected to hamper market growth.

Regional Insights

Strong Presence of Supplementary Coaching Classes to Drive Market Growth in Asia Pacific

Asia Pacific held the largest market share and stood at USD 31.19 billion in 2022. The growth is attributed to the strong presence of supplementary coaching classes in countries, such as South Korea, Japan, and Southeast Asian countries.

North America is estimated to hold a significant market due to the rising penetration of online tutoring services and increasing initiatives for advanced tutoring services in the region.

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Competitive Landscape

Increasing Key Players Focus on New Tutoring Centers Launches to Propel Market Growth

The increasing adoption of competitive strategies, such as launching new tutoring centers, by key players to gain a competitive edge is estimated to drive the private tutoring sector’s growth during the forecast period. For instance, in February 2022, BYJU’S, an educational technology company, launched 500 offline tutoring centers across 200 cities.

Report Coverage

The report offers:

• Major growth drivers, restraining factors, opportunities, and potential challenges for the market.
• Comprehensive insights into regional developments.
• List of major industry players.
• Key strategies adopted by the market players.
• The latest industry developments include product launches, partnerships, mergers, and acquisitions.

According to   Fortune Business Insights , the global   dishwasher market   is experiencing strong growth, driven by rising demand for smart, energy-efficient kitchen appliances and evolving consumer preferences for convenience in household chores. In 2024, dishwashers have become a vital component of modern kitchens, particularly in urban and semi-urban households. The market is segmented by product type (built-in and free-standing), design (standard tub, tall tub), application (residential, commercial), distribution channel (specialty stores, online, brand stores, others), and region.

Dishwashers are automatic devices used for cleaning dishes and kitchen utensils, offering a more hygienic and time-saving alternative to manual washing. With innovations in quiet operation and aesthetically pleasing finishes, such as shaded or colored designs that complement modern   kitchen cabinets , manufacturers are aligning product features with evolving lifestyle needs.

Industry Developments

• Whirlpool's Spin & Load™ Rack (May 2025):   Whirlpool launched a 360° swivel lower rack, designed for easier, more accessible loading. It promotes inclusive use and fits most Whirlpool 24″ dishwashers.
• Samsung & GE Smart Dishwashers (2025):   Samsung unveiled its AI-powered Bespoke Dishwasher with smart features and 24% energy savings. GE introduced a compact smart dishwasher with app control, Baby Care mode, and energy-efficient design.

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Key Industry Players
The global dishwasher market is competitive and features both multinational corporations and regional players. Key companies are focusing on R&D, product innovation, and strategic partnerships to enhance their market share.

Prominent Companies Include:

• LG Electronics
• Whirlpool Corporation
• Electrolux AB
• GE Appliances
• Robert Bosch GmbH
• Asko Appliances AB
• Samsung Group
• AGA Rangemaster Group Ltd.
• Hobart
• Voltas Beko

Key Market Drivers

Smart Appliance Demand: Growing adoption of smart homes is driving demand for smart dishwashers with features like Wi-Fi connectivity and intelligent drying (e.g., LG’s QuadWash).

Pandemic Impact: COVID-19 boosted demand for home appliances, with brands like Bosch reporting triple the usual dishwasher sales in India during lockdowns.

Changing Consumer Behavior: Consumers increasingly prefer new, energy-efficient appliances for convenience and hygiene, supporting long-term market growth.

Market Restraints

High Costs & Maintenance: Expensive pricing and frequent servicing limit adoption, especially in low-income regions.

Low Awareness: Limited product knowledge in developing countries hinders wider market penetration.

Segmentation Overview

By Product Type:

Built-in: Seamless kitchen integration.

Free-standing: Compact, ideal for small spaces.

By Design:

Standard Tub: Basic functionality.

Tall Tub: Larger capacity for families and commercial use.

By Application:

Residential: Dominates due to hygiene and convenience focus.

Commercial: Growing in hospitality for bulk cleaning needs .

By Distribution Channel:

Specialty & Brand Stores: Offer trust and hands-on experience.

Online Stores: Fastest-growing, boosted by pandemic.

Others: Includes department stores with competitive pricing.

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Regional Insights

Asia Pacific: Largest market led by China and India, supported by rising incomes and kitchen renovation trends.

North America: Growth driven by investments and demand for energy-efficient models (e.g., GE's Ohio expansion).

Europe: Mature market with strong eco-regulations and compact living spaces favoring built-in units.

South America & MEA: Emerging markets, with growth driven by urbanization and lifestyle trends, despite price and infrastructure barriers.

Investment Outlook
The global dishwasher market offers promising opportunities for investors and stakeholders. Focus areas include smart appliance integration, sustainable product development, and direct-to-consumer sales strategies. As global lifestyles continue to evolve, especially in emerging economies, the market is poised for consistent and lucrative growth.

According to   Fortune Business Insights , the global   cosmetics market   was valued at USD 335.95 billion in 2024 and is anticipated to reach USD 556.21 billion by 2032, rising from USD 354.68 billion in 2025. This growth reflects a compound annual growth rate (CAGR) of 6.64% during the forecast period. In 2024, Asia Pacific led the market, accounting for a 39.57% share. 

The market is set for robust expansion in the years ahead, driven by a growing global focus on personal grooming and physical appearance. Cosmetics—ranging from skincare and   haircare   to lip care—are increasingly seen as essential for enhancing one's look. Moreover, the rising demand for anti-aging products, particularly among the elderly, is expected to further propel product adoption and market growth.

Recent Key Industry Development in Cosmetics Market:

• August 2024:   Kay Beauty, an India-based beauty brand, launched its new range of lipsticks, Kay Beauty Hydra Crème Lipstick. According to the company, the new 16 shades are made using hyaluronic acid and lychee extracts.
• July 2024:   Curology, a U.S.-based skincare brand, launched its non-prescription skincare products across CSV Pharmacy, a U.S.-based retail corporation. According to the company, the skincare product will be available through CSV Pharmacy’s 3,800 stores countrywide and its website, CVS.com.
• April 2024:   epres, a U.S.-based haircare brand, launched its new healthy hair shampoo & healthy hair conditioner made using Biodiffusion technology.
• February 2024:   Kao Corporation, a Japan-based chemicals & cosmetics company, launched its new hair care brand, melt. According to the company, the newly launched brand will strengthen the company’s haircare business segment.

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LIST OF KEY COMPANIES PROFILED IN THE REPORT

• L’Oréal S.A. (France)
• Unilever plc. (U.K.)
• Procter & Gamble Co. (U.S.)
• The Estée Lauder Companies Inc. (U.S.)
• Beiersdorf AG (Germany)
• Shiseido Co., Ltd. (Japan)
• Coty Inc. (U.S.)
• Natura & Co. (Brazil)
• Kao Corporation (Japan)
• Johnson & Johnson Services, Inc. (U.S.)

Competitive Landscape:

Companies to Develop Organic Products to Expand their Market Presence

The leading players are focusing on making organic and natural products to expand their customer base and increase their market presence. Many companies are formulating various growth strategies, such as partnerships and collaborations, to extend their business operations.

Segments:

Growing Awareness about Skincare Routines will Improve Sales of Skincare Products

Based on category, the market is divided into skincare, hair care, makeup, and others. The skincare segment is predicted to hold a sizable share of the market during the forecast period as a growing percentage of people across the world use   skincare   products on a daily basis as compared to hair care products.

Working Women to Increase Usage of Cosmetics to Improve Appearance

Based on gender, the market is divided into men and women. The women segment is anticipated to hold the larger market share as the percentage of working women is growing across the world and they need these products to help them look presentable at their workplace.

Buyers to Increase Preference for Hypermarkets/Supermarkets to Gain Access to Different Brands

In terms of distribution channel, the market is divided into specialty stores, hypermarkets/supermarkets, online channels, and others. The hypermarkets/supermarkets segment is projected to account for the largest market share during the forecast timeframe as can access these stores to gain access to several brands and their products.

Geographically, the market is studied across North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Report Coverage:

The report provides a detailed industry analysis and highlights key aspects such as leading product categories, companies, and distribution channels. The report also offers valuable insights into the latest market trends and covers vital industry developments. In addition to the abovementioned factors, the report encompasses several factors that have contributed to the market’s growth in recent years.

Drivers and Restraints:

Rising Awareness of Importance of Health, Hygiene, and Grooming to Boost Market Growth

The self-care and grooming trend has increased tremendously in recent years as people are becoming more aware of the significance of maintaining good health and hygiene. The importance of grooming has skyrocketed among men and women, consequently boosting the sales of these products. Since more people are following an erratic lifestyle, concerns regarding overall health and wellbeing are rising, further enhancing the demand for cosmetic products.

However, more people are becoming aware of the side-effects of using cosmetics for a long time and have access to surgical options, which can hamper the market progress.

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Regional Insights:

Cosmetics Sales to Increase across Asia Pacific Due to Region’s Growing Geriatric Population

Asia Pacific is predicted to dominate the cosmetics market share as the region is witnessing a strong growth in the percentage of the geriatric population in countries such as Japan and China. This factor has increased the demand for anti-aging, dark-spot treatment, and anti-wrinkle products in these countries, thereby fueling the regional market growth.

Europe held a considerable market share as there are a large number of on-street salons that use cosmetic products on a large scale.

According to   Fortune Business Insights , the global   bucket hats market   was valued at USD 380.57 million in 2024 and is projected to reach USD 577.25 million by 2032, growing at a CAGR of 5.47% during the forecast period. The market is gaining momentum with the surge in fashion-forward consumer behavior, bolstered by social media trends and the revival of 90s streetwear. The Asia Pacific region led the market in 2024, holding a share of 34.23%, thanks to widespread consumer adoption and increasing demand across both summer and winter seasons.

Competitive Landscape

The bucket hats market is highly competitive, featuring a blend of global giants and local artisans. Key players include:

• Gap Inc. (U.S.)
• Bollman Hat Company (U.S.)
• Vector Mantra (India)
• Sqrtn Company (Sweden)
• Adidas (Germany)
• Reebok (U.S.)
• Guccio Gucci S.p.A. (Italy)
• Global Headwear Ltd. (Hong Kong)
• Mainland Headwear Holdings Limited (Hong Kong)
• Grace Collection (U.S.)

These companies are increasingly investing in product innovation, influencer collaborations, and DTC strategies to stay relevant in a trend-driven market.

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Market Dynamics

Drivers – Streetwear Influence and E-Commerce Growth
Bucket hats have evolved from their practical origins into iconic elements of urban fashion. Initially used by fishermen for sun protection, these hats are now key fashion statements often made of durable fabrics like denim, canvas, or cotton. The market is benefitting from the widespread influence of celebrities, fashion influencers, and musicians who popularize these hats through platforms like Instagram, TikTok, and Pinterest.

Moreover, online retail has removed geographical barriers, making trendy and premium designs available globally. The convenience of online shopping, coupled with the availability of diverse product options and styling inspiration, is encouraging impulse buying and repeat purchases.

Restraints – Seasonality Challenges
Despite their growing popularity, the demand for bucket hats is largely seasonal. Sales typically spike during warmer months and decline during winter as consumers shift toward beanies and other thermal wear. This fluctuation complicates inventory planning and often leads to overstocking or missed sales opportunities. Retailers face pressure to balance supply while maintaining margins across variable demand cycles.

Opportunities – Smart Tech and Sustainable Innovation
One emerging opportunity is the integration of smart features like solar panels, Bluetooth speakers, and LEDs into bucket hats. These innovations appeal to tech-savvy consumers seeking both utility and fashion. Additionally, the push toward sustainability is gaining traction. Manufacturers are responding by using biodegradable materials, recycled fabrics, and low-impact production techniques. Eco-conscious consumers are actively seeking sustainable apparel, creating growth potential in this niche.

Challenges – Quality Control and Material Sourcing
Maintaining quality standards across varied production geographies poses a major challenge. Sourcing high-grade raw materials like organic cotton or durable synthetics while keeping production costs in check is critical. Inconsistent quality can impact brand reputation and lead to higher return rates, ultimately affecting profit margins.

Market Segmentation

By Material

• Natural Materials  (e.g., cotton, wool, denim) dominate the market due to their breathability and comfort. These materials are favored for casual, all-day wear and are more environmentally friendly.
• Synthetic Materials  (e.g., polyester, nylon) are rapidly gaining popularity, especially in sportswear and utility-driven designs. Their moisture resistance and durability make them ideal for outdoor use and athletic wear.

By End User

• Women  represent the largest consumer segment. The combination of style and sun protection makes bucket hats a desirable fashion accessory.
• Men  are increasingly adopting these hats as part of streetwear or casual wear. Collaborations with influencers and designers have broadened the appeal.
• Kids  segment is expanding with colorful and playful designs that offer both fashion and protection.

By Distribution Channel

• Brand Outlets  remain dominant due to strong consumer trust and the perceived quality of branded items. Leading companies release limited-edition collaborations, driving exclusivity and demand.
• Online Retail Stores  are forecasted to grow at the fastest pace, driven by influencer marketing, social commerce, and the convenience of home delivery.
• Apparel Stores  and  Other Channels  continue to support sales, especially in emerging markets where brand presence is still expanding.

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Regional Insights

Asia Pacific  is the market leader, with bucket hats widely used for both sun protection and style. Countries like Japan, South Korea, and China are trendsetters in streetwear culture. Increasing customization—such as embroidery and personalized prints—adds a unique touch that appeals to the youth.

North America  ranks second, fueled by the revival of Y2K and 90s fashion. The influence of pop culture, hip-hop, and athletic endorsements significantly contributes to bucket hat popularity among younger demographics.

Europe  follows closely, with a strong emphasis on sustainability. Brands across France, Germany, and the UK are adopting eco-friendly practices, offering recyclable or biodegradable bucket hats. Custom designs and limited editions are popular among fashion-conscious consumers.

South America  and  Middle East & Africa  markets are expanding steadily. Hot climates and tourism support the practical use of bucket hats, while urban youth trends influenced by K-pop and hip-hop fuel demand. Countries like Brazil, South Africa, and the UAE are seeing rising adoption.

Recent Developments

• Reebok  expanded retail presence in India with new stores in Chennai (June 2024), boosting accessories like bucket hats.
• Adidas Originals  enhanced lifestyle product availability in India, supporting regional sales (December 2023).
• Nike  opened its first Jordan-only store in Japan (March 2023), showcasing exclusive bucket hat designs alongside sportswear.

Investment Outlook

The global bucket hats market presents lucrative opportunities for investors. Areas such as tech-enhanced headwear, sustainable materials, and influencer-driven product launches offer high ROI. E-commerce, especially DTC, continues to dominate sales growth, making digital marketing and platform partnerships key strategies for long-term profitability.

According to   Fortune Business Insights , the global   air fryer market   was valued at USD 8.07 billion in 2024 and is expected to grow to USD 9.40 billion in 2025. By 2032, the market is projected to reach USD 17.71 billion, registering a CAGR of 9.47% over the forecast period.

Air fryers are cooking devices that are widely used by households and commercial complexes, such as restaurants and   hotels , to make a wide range of dishes. They use minimal oil to cook deep-fried dishes, thereby contributing to individuals’ overall health and well-being. Customers’ rising disposable incomes have helped them increase their investment in high-end and innovative cooking appliances. This is one of the many factors that will boost product sales and help the market grow.

Notable Industry Development:

• June 2024:   Havells India Limited, an Indian electronics manufacturer, announced its partnership with Jumbo Group, a distributor of electronic products in UAE, to expand the reach of its state-of-the-art air fryers and premium juicers in the Middle East.
• January 2024:   Versuni, a Koninklijke Philips NV-owned small appliances manufacturing company, opened its second 25,000-square-meter factory in Ahmedabad, India. The factory has an annual production capacity of 500,000 air fryers, 200,000 garment steamers, and hand mixers in India.

LIST OF KEY COMPANIES PROFILED IN THE REPORT

• Groupe SEB (France)
• Midea Group (China)
• Koninklijke Philips N.V. (Netherlands)
• Xiaomi Corporation (China)
• Spectrum Brands, Inc. (U.S.)
• Faber S.p.A. (Italy)
• Conair Corporation (U.S.)
• Meyer Corporation (U.S.)
• TTK Prestige Ltd. (India)
• NuWave, LLC. (U.S.)

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Competitive Landscape:

Leading Market Players to Launch Novel Products to Expand Their Current Portfolios

Some of the top companies in the market are developing and launching air frying devices with advanced technologies and features, such as digital connectivity, energy efficiency, and multi-mode operations. The launch of these products will help them expand their current portfolio of products and increase their business reach in various regions.

Segmentation:

High Demand for Cutting-Edge Cooking Devices Helped Digital Segment Dominate Market

Based on type, the market is segmented into manual and digital. The digital segment dominated the market in 2024 as there is a high demand for cooking appliances that come with advanced features, such as multiple cooking options, digital connectivity, and voice control.

Affordability and Even Cooking to Boost the Usage of Basket Style Models

Based on model type, the global market is segmented into countertop models, toaster oven models, basket style models, and multi-cooker models. The basket style models segment will showcase the fastest growth rate as this model of air frying devices is more affordable than toaster and oven-style air fryers. Moreover, this model facilitates cooking various food items, further accelerating its adoption.

Sales of 3-5 Liter Air Fryers Increased Owing to Demand from Small Families

Based on capacity, the global market is segmented into up to 3 liters, 3-5 liters, 5-6 liters, and above 6 liters. The 3-5 liter segment dominated the market in 2024 as the demand for fryers of this capacity is rising among nuclear/small families as these devices can cook enough food for 2-3 people.

Supermarkets & Hypermarkets Led the Market Due to Availability of a Vast Variety of Products

Based on distribution channel, the market is segmented into supermarkets & hypermarkets, specialty stores, online channels, and others. The supermarkets & hypermarkets segment captured the largest air fryer market share in 2024 as these stores sell a diverse range of products, including affordable and premium cooking appliances.

Rising Inclination toward Oil-Free and Healthier Foods Fueled Product Adoption Across Households

Based on end user, the market is divided into households, foodservice facilities, and others. The household segment dominated the market in 2024 due to the increasing preference for oil-free and healthier foods among fitness enthusiasts.

The global market report analyzes the market’s growth across regions, such as North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Regional Insights:

Asia Pacific Dominated Global Market Due to Rising Demand for Digital Cooking Devices

Asia Pacific dominated the global market in 2024 as there is a high demand for digital cooking appliances among customers to help them perform their daily cooking activities more efficiently. The demand for air frying devices is robust in China, Japan, India, and South Korea, which will further cement the region’s dominant position in the market.

North America is also growing at a promising rate in the global market as food companies across the region are introducing recipes that can be made using devices such as air fryers.

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Report Coverage:

The report has conducted a detailed study of the market and highlighted several critical areas, such as leading types, model types, product capacities, distribution channels, end users, and prominent market players. It has also focused on the latest market trends and the key industry developments. Apart from the aforementioned factors, the report has given information on many other factors that have helped the market grow.

Drivers and Restraints:

Increasing Inclination Toward Energy-Efficient Cooking Devices to Fuel Market Growth

The demand for energy-efficient products is rising due to various factors, such as the increasing network of commercial housing complexes, the rising number of residential housing units, and the increasing demand for smart homes. Moreover, homeowners are increasing their spending on renovation and interior décor projects, further accelerating the adoption of aesthetically designed home appliances, such as air fryers.

However, higher prices as compared to traditional cooking appliances, will hinder the air fryer market growth.

  Fortune Business Insights , the global   wax melts market   was valued at USD 1.46 billion in 2024 and is expected to grow to USD 1.52 billion in 2025. The market is anticipated to reach USD 2.12 billion by 2032, registering a CAGR of 4.84% during the forecast period.

Wax melts are scented wax pieces designed to be melted, releasing a rich fragrance into indoor spaces. Commonly used in homes, offices, cafes, restaurants, and other commercial settings, they help enhance ambiance and create a pleasant atmosphere. Available in various sizes, colors, and scents, wax melts cater to a wide range of consumer preferences. Their longer-lasting fragrance and greater versatility compared to traditional candles are key factors driving their growing popularity.

Notable Industry Development:

• October 2024:   IRIS Home Fragrances, an India-based home fragrance products manufacturer, announced a new range of four exquisite Diwali gift sets. This set consisted of candles, wax melts, reed diffusers, and other products to create a serene and peaceful environment.
• August 2023 -   Classic Candle, a U.K.-based home fragrance brand, announced the launch of MiniPot Wax Melts. These wax melts were created from white wax and featured in the brand’s signature classic packaging.

Competitive Landscape:

Leading Manufacturers to Focus On Business Expansion to Increase Their Product’s Reach

The leading manufacturers operating in the wax melts market are focusing on expanding their business operations in various regions to increase the reach of their products and make more customers aware of their products. They are also launching unique wax melt products to cater to diverse customer requirements and preferences.

LIST OF KEY COMPANIES PROFILED IN THE REPORT

• The Yankee Candle Company, Inc. (U.S.)
• East Coast Candles Company (U.S.)
• Bramble Bay Collections (Australia)
• Bridgewater Candle Company (U.S.)
• C. JOHNSON & SON, INC. (U.S.)
• Procter & Gamble (U.S.)
• Hampshire Candles (U.K.)
• Shearer Candles (U.K.)
• OLOR (U.K.)
• Kana Creations (India)

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Segmentation:

Demand for Paraffin Wax Rises Owing to Its Widespread Use in Commercial Places

Based on product type, the market includes paraffin wax, beeswax, soy wax, and others. The paraffin wax segment is dominating the global market as this type of wax melt is extensively used in several commercial spaces, such as hotels, spas & salons, and restaurants as it can create a pleasant indoor environment.

Enhanced Mood and Energy Levels to Popularize Fresh/Citrus Fragrance Among Customers

Based on fragrance type, the market is divided into floral, fresh/citrus, fruity, and others. The fresh/citrus segment is expected to dominate the global wax melts market share as this fragrance is known to boost the mood and energy levels of individuals. This is why this wax melts of this fragrance are being widely used in aromatherapy.

Rising Network of Convenience Stores Boosts Product Sales from Retail Outlets/Offline Stores

Based on distribution channel, the market is divided into retail outlets/offline and e-commerce/online. The retail outlets/offline segment accounts for the biggest market share as the network of convenience stores, supermarkets, and hypermarkets is increasing across the world. These stores offer a wide range of wax melts in diverse price ranges.

The global market report analyzes the market’s growth across regions, such as North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Report Coverage:

The report has conducted a detailed study of the market and highlighted several critical areas, such as leading product types, fragrance types, distribution channels, and prominent market players. It has also focused on the latest market trends and the key industry developments. Apart from the aforementioned factors, the report has given information on many other factors that have helped the market grow.

Drivers and Restraints:

Rising Awareness Regarding Home Hygiene and Décor to Bolster Market Growth

Customers across the world are becoming more aware of various home hygiene and décor products, such as candles, room sprays, incense sticks, essential oils, and wax melts. These products play a vital role in creating a pleasant environment at homes and in public spaces. Governments and NGOs are also launching various initiatives and campaigns to promote these home hygiene products. These factors are expected to boost the adoption of wax melts.

However, strong competition from substitutes can hinder the wax melts market growth.

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Regional Insights:

North America Dominates Global Market Due to Rise in Construction of Residential Spaces

North America is dominating the global market as the region is witnessing a strong rise in the construction of residential spaces. Countries, such as the U.S., Mexico, and Canada are accelerating the construction of these spaces to accommodate the growing urban population. This factor is expected to boost the demand for modern   home décor   and hygiene products, such as wax melts.

Europe is also expected to record a commendable growth rate due to the growing popularity of scented home décor and scented products, such as candles to create a comfortable living environment at home.

According to   Fortune Business Insights , the   athletic footwear market   was valued at USD 132.45 billion in 2023 and is projected to grow to USD 138.72 billion in 2024. By 2032, the market is anticipated to reach USD 210.94 billion, registering a CAGR of 5.38% during the forecast period.

Athletic footwear includes shoes specifically designed for sports and physical activities, offering features that help improve athletic performance. This market encompasses various products such as running shoes, training shoes, and lifestyle sneakers. A major driver of demand is the increasing participation in sports and fitness activities, fueled by growing health awareness among consumers.

Notable Industry Development:

• September 2024:   Adidas Group, a Germany-based footwear and apparel company, announced the launch of its two flagship stores in Los Angeles, U.S.
• August 2024:   Puma, a Germany-based   sports apparel   & footwear company, launched its new running shoes, Fast RB NITRO Elite. According to the company, the new shoe features 58mm of NITROFOAM Elite.

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Competitive Landscape:

Leading Companies to Launch New Products to Cater to Wider Customer Base

Some of the top companies operating in the athletic footwear market are focusing on launching sports shoes that feature novel technologies and features to cater to various safety and fitness requirements of their customers. Several manufacturers are introducing sensors into their products to give customers real-time data about their performance during workouts or sporting events.

LIST OF KEY COMPANIES PROFILED IN THE REPORT

• Nike, Inc. (U.S.)
• Adidas AG (Germany)
• Mizuno Corporation (Japan)
• PUMA SE (Germany)
• Under Armour, Inc. (U.S.)
• Deckers Outdoor Corporation (U.S.)
• FILA Holdings Corporation (South Korea)
• On Holding AG (Switzerland)
• New Balance Athletics, Inc. (U.S.)
• Lululemon Athletica Inc. (Canada)

Drivers and Restraints:

Increasing Participation in Sports to Foster Market Growth

People across the world have become more conscious about their overall health and wellbeing, especially after the COVID-19 pandemic. This has prompted them to participate in a wide range of sports and outdoor activities, such as running, cycling, and trekking to take better care of their health and fitness. This factor has boosted the demand for different types of athletic footwear as it plays a vital role in improving an individual’s performance while participating in different sports.

However, environmental challenges caused by the generation of shoe waste can hinder the athletic footwear market growth.

Regional Insights:

North America Dominated Global Market Due to Rising Focus On Health & Fitness

North America held a dominant position in the global market as citizens across the region are becoming more conscious about their health and fitness. They are participating in more sporting events and other outdoor activities to keep themselves fit. Moreover, countries, such as the U.S. has a vast presence of prominent athletic footwear manufacturers, which will further cement the region’s dominance in the market.

Asia Pacific is also predicted to record major growth in the coming years owing to the rapid economic growth experienced by countries, such as India and China. This has led to a rise in the population’s disposable income, which will give them the freedom to splurge on high-end sports shoes.

Segmentation:

Running Shoes Gained Significant Popularity with Rising Number of Marathons

Based on product type, the market is divided into training shoes [crossfit/ cross training], running shoes [performance], lifestyle shoes [skateboarding], outdoor shoes [trail], and others. The running shoes segment held the biggest market share in 2023 as increased participation in marathons has boosted the number of marathons, which has fueled the demand for running shoes.

Men Increased Product Use Due to Growing Participation in Sports

Based on end user, the market is segmented into men, women, and children. The men segment captured the largest athletic footwear market share in 2023 due to the rising participation of the male population in a wide range of sports activities.

Hypermarkets/Supermarkets Witnessed Notable Rise in Customer Footfall Due to Wide Product Availability

Based on distribution channel, the market is divided into hypermarket/supermarket, specialty stores/sporting goods stores, departmental stores, online stores/e-commerce, and others. The hypermarket/supermarket segment dominated the market in 2023 as these stores have a wide range of athletic footwear from different brands, giving customers more options to choose from.

With respect to region, the market covers North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

To know more about this market, please visit:   https://www.fortunebusinessinsights.com/athletic-footwear-market-104126

Report Coverage:

The report has conducted a detailed study of the market and highlighted several critical areas, such as leading product types, end users, distribution channels, and prominent market players. It has also focused on the latest market trends and the key industry developments. Apart from the aforementioned factors, the report has given information on many other factors that have helped the market grow.