Strategic Analysis of Party Supplies Market Share & Growth Trends 2025–2032
By Market News, 2025-07-08
According to Fortune Business Insights , the global party supplies market is poised for significant growth, driven by rising demand for themed celebrations, home-based gatherings, and eco-friendly party products. In 2024, trends such as birthday parties, baby showers, and seasonal festivities continue to boost sales of balloons, banners, tableware, and more.
Increasing disposable incomes, especially in regions like North America and Asia Pacific, coupled with the surge in online shopping and customizable products, are reshaping the market landscape. Additionally, environmental concerns are leading to a shift toward sustainable, biodegradable, and recyclable party products , further expanding growth opportunities.
Regional Insights
- North America leads the global market due to higher disposable incomes and frequent celebrations.
- Asia Pacific is expected to register the fastest growth , fueled by urbanization, a growing middle class, and rising popularity of themed parties in countries like China, India, and Japan.
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Market Segmentation
✅ By Product:
- Balloons
- Banners
- Pinatas
- Tableware/Disposables
- Others
The tableware/disposables segment dominates due to increasing outdoor events like picnics and barbecues, while the balloons segment is witnessing rapid growth driven by product innovations and themed celebrations.
✅ By Application:
- Residential
- Commercial
The residential segment held the largest share in 2023, thanks to rising house parties and seasonal celebrations. The commercial segment is expected to expand significantly, led by demand from event organizers, hotels, and clubs.
✅ By Distribution Channel:
- Offline Stores
- Online Stores/E-commerce
While offline retail continues to offer a diverse in-store experience, online channels are gaining traction , driven by smartphone penetration and a surge in e-commerce platforms.
Key Market Players
Prominent companies in the party supplies industry include:
- Party City Holdco Inc. (PCHI)
- Amscan International
- Unique Industries Inc.
- SUNBEAUTY
- PartyDeco
- boloparty
- Sempertex
- American Greetings Corporation
- The Wonder Group
- Procos S.A.
These players are actively expanding their portfolios with innovative and sustainable products and engaging in strategic acquisitions to strengthen their global footprint.
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Recent Industry Developments
- Feb 2024: Amscan International launched new pastel sphere balloons in various shades.
- May 2023: Party City partnered with Uber Eats to become the first celebrations retailer available for on-demand delivery.
- Aug 2021: Amscan International acquired Luftballon-Markt GmbH to expand its personalized product portfolio.
Key Insights Included in the Report
- Industry SWOT & Porter’s Five Forces Analysis
- Global Supply Chain Overview
- Technological Advancements in Eco-Friendly Materials
- Detailed Product and Application-Level Forecasts
- Regional Market Outlook Through 2032
Why This Report?
This comprehensive party supplies market report offers deep insights into industry dynamics, enabling businesses to make data-driven decisions, explore new opportunities, and stay ahead in an evolving global landscape.
Strategic Analysis of Private Tutoring Market Share & Growth Trends 2025–2032
By Market News, 2025-07-07
According to Fortune Business Insights , global private tutoring market was valued at USD 57.92 billion in 2023 and is expected to grow to USD 62.08 billion in 2024, reaching USD 132.21 billion by 2032. This reflects a robust CAGR of 9.91% during the forecast period. In 2023, Asia Pacific led the market, accounting for a dominant share of 58.63%.
Moreover, the private tutoring market size in the U.S. is projected to grow significantly, reaching an estimated value of USD 15.74 billion by 2032, driven by rising academic competition to augment market size growth.
The rising importance of literacy has significantly increased the importance of education and allied industries’ growth, driving the market growth during the forecast period. The demand for online tutoring is increasing due to technology-based learning with presentations, animations, 3D colored diagrams, and flashcards, and is anticipated to drive market growth.
List of Key Players Present in the Report :
- Chegg, Inc. (U.S.)
- Mathnasium LLC (U.S.)
- Educomp Solutions Ltd. (India)
- Sylvan Learning, LLC (U.S.)
- Daekyo Co., Ltd. (South Korea)
- Kumon Institute of Education Co., Ltd. (Japan)
- Kaplan Inc. (U.S.)
- Action Tutoring (U.K.)
- Varsity Tutors (U.S.)
- Tutors International (U.K.)
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Segments
Growing Popularity of Classroom Tutoring to Aid Offline Segment Growth
By mode, the market is segmented into offline and online. The offline mode segment is projected to hold a major private tutoring market share during the forecast period. The growth is attributed to the high popularity of group tutoring, classroom tutoring, or home tutoring over the years.
Rising Parental Pressures on School Children to Augment Up-to K-12 Segment Growth
Based on application, the market is divided into up-to K-12 and post k-12. The up-to K-12 segment is dominating the segment. The increasing pressure from parents on children in 10 to 12 age groups due to their busy schedules and long working hours increases the demand for private tutors, driving segment growth.
Academic Subjects Segment to Grow Due to Increasing Need to Pass Examinations
By subject, the market is bifurcated into academic and non-academic. The academic segment is expected to gain significant market share as students seek extra tutoring to pass examinations and also to score in difficult-to-learn subjects.
Long-Term Courses Segment to Grow Due to High Efficiency for Under-Resourced Students
Based on duration analysis, the market is categorized into short-term courses and long-term courses. The long-term courses segment is expected to gain significant private tutoring market share due to the higher efficiency for under-resourced students. The long-term courses provide students with continuous developments in learning methods.
Rising Popularity of Adaptive and Individualized Microlearning to Propel Subject Tutoring Service Segment
By tutoring styles, the market is segmented into test preparation services and subject tutoring services. The subject tutoring service segment is expected to experience significant growth during the forecast period. The growth is attributed to the rising popularity of individualized and adaptive microlearning among students.
Geographically, the market is studied across North America, Europe, Asia Pacific, South America, and the Middle East & Africa.
Report Coverage
The report offers:
- Major growth drivers, restraining factors, opportunities, and potential challenges for the market.
- Comprehensive insights into regional developments.
- List of major industry players.
- Key strategies adopted by the market players.
- The latest industry developments include product launches, partnerships, mergers, and acquisitions.
Drivers & Restraints
Increased Spending on Education by Wealthy Parents to Drive Market Growth
The decreasing quality of the public school-based education system has shifted the focus of wealthy parents toward private tutors and schools. Parents in the developed nations are increasingly spending more on education to support their children, further propelling the private tutoring market growth during the projected period.
However, concerns, such as confusion created owing to different teaching methods of a school teacher and a coaching class for the same subject, are expected to hamper market growth.
Regional Insights
Strong Presence of Supplementary Coaching Classes to Drive Market Growth in Asia Pacific
Asia Pacific held the largest market share and stood at USD 31.19 billion in 2022. The growth is attributed to the strong presence of supplementary coaching classes in countries, such as South Korea, Japan, and Southeast Asian countries.
North America is estimated to hold a significant market due to the rising penetration of online tutoring services and increasing initiatives for advanced tutoring services in the region.
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Competitive Landscape
Increasing Key Players Focus on New Tutoring Centers Launches to Propel Market Growth
The increasing adoption of competitive strategies, such as launching new tutoring centers, by key players to gain a competitive edge is estimated to drive the private tutoring sector’s growth during the forecast period. For instance, in February 2022, BYJU’S, an educational technology company, launched 500 offline tutoring centers across 200 cities.
Key Industry Development
- April 2023: Chegg Inc., a California, U.S.-based education Technology Company, launched CheggMate, its Artificial Intelligence-based assistance application for students.
- September 2022 : com, a New York, U.S.-based online tutoring company, launched LEO (Learner Engagements Online). This institutional tutoring platform provides actionable analytics and scheduling tools for institutions and students that centralize 24/7 academic support services.
- January 2022 : Chegg, Inc. announced the launch of Learn with Chegg, a new phase designed to create an individualized learning experience by automatically pushing relevant content and offering more significant personalization services.
According to Fortune Business Insights, global hair care market size was valued at USD 106.91 billion in 2024. The market is anticipated to grow from USD 113.93 billion in 2025 to USD 213.47 billion by 2032, exhibiting a CAGR of 9.4% during the forecast period. Europe dominated the hair care market with a market share of 36.55% in 2024.
Hair care products help women and men keep their hair health and cleanliness and protect them from damage. These hair care products include serum, shampoo, oil, conditioner, and others used in hair nourishment and are available in different forms such as lotion, liquid, cream, and gel.
List of Key Players Mentioned in the Report:
- L'Oréal S.A (France)
- Coty Inc. (U.S.)
- Henkel AG & Co. KGaA (Germany)
- Unilever PLC (U.K.)
- The Procter & Gamble Company (U.S.)
- Revlon, Inc. (U.S.)
- Kao Corporation (Japan)
- Natura & Co. (Brazil)
- Johnson & Johnson Services, Inc. (U.S.)
- Aveda Corporation (U.S.)
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Segments:
Shampoo Segment to Dominate Market due to its Hair Enrichment Content
Based on product, the market is divided into hair colorants, shampoo , conditioner, and hair oil, and others. The shampoo segment is anticipated to lead the market as it possesses various hair enrichment content such as mineral oils, vitamins, botanical extracts, and others, which helps in hair growth.
Hypermarket/Supermarket to Lead the Market due to Shopping Convenience
On the basis of distribution channel, the market is divided into supermarket/hypermarket, specialty stores, online stores, and others. The hypermarket/supermarket segment is anticipated to lead the market, owing to a wide range of goods available in ample amount under a single roof, thereby minimizing the need to browse multiple stores.
Geographically, the market is studied across North America, Europe, Asia Pacific, South America, and the Middle East & Africa.
Report Coverage:
The report offers:
- Major growth drivers, restraining factors, opportunities, and potential challenges for the market.
- Comprehensive insights into regional developments.
- List of major industry players.
- Key strategies adopted by the market players.
- Latest industry developments such as product launches, partnerships, mergers, and acquisitions.
Drivers and Restraints:
Rise in the Number of Hair-Related Issues to Support Market Growth
The male population is progressively witnessing hair issues, such as hair loss, greying, and hair loss, which are expected to increase hairdressing product utilization. Moreover, the aging population being more susceptible to hair problems than the youth is expected to surge the demand for hairdressing products.
Increasing number of people with sensitive hair are experiencing an allergic reaction from hair cleansing products such as serum, shampoo, cleanser, and others owing to the toxic chemical use, thereby hindering the hair care market growth.
Regional Insights:
Europe to Lead the Market Owing to the Demand from Beauty-Conscious Consumers
Europe dominated the market in 2022 as it held the highest position in the global hair care market share from 2023-2030. This is due to the presence of a highly beauty-conscious population that will drive the adoption of hair grooming products.
North America is predicted to witness subsequent presence of hair care companies in the market due to people’s high expenditure on personal care, including hair-based products.
Asia Pacific is anticipated to hold a major market share. The countries in this region witness intense air pollution leading to the consistent cleaning of hair. Moreover, the thriving growth of spa business possibly helps in adopting scalp repair-related products in the region.
South America is estimated to display vital presence in the market owing to the booming growth of the urban population, supporting to intensify the number of people giving importance to their hair care maintenance.
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Competitive Landscape:
Key Players in the Market Inclining toward Eco-Friendly Solutions and Effective Strategies
Nowadays, key players in the market are adopting effective strategies, marketing, and advertising strategies, incorporating environment-friendly packaging solutions, and developing organic products to draw consumer’s interest.
Key Industry Development:
- December 2023 – Unilever signed an agreement to acquire the premium biotech hair care brand K18 to expand its business in the rapidly growing premium sector. This acquisition mainly focuses on enhancing the fast-growing portfolio of premium, culturally significant consumer brands.
- April 2022 – The Wella Company, a global beauty company, acquired Briogeo, the fastest-growing scalp oil brand, to expand its eco-friendly cosmetic products portfolio globally. Briogeo’s shampoos and conditioners are made of formulations of natural oils, vitamins, and antioxidants.
Non Stick Cookware Market Scope and Future Projections by Region & Activity Type
By Market News, 2025-07-07
According to Fortune Business Insights , global non-stick cookware market size was valued at USD 7.97 billion in 2024. The market is projected to grow from USD 8.37 billion in 2025 to USD 13.85 billion by 2032, exhibiting a CAGR of 7.45% during the forecast period. Asia Pacific dominated the non-stick cookware market with a market share of 31.74% in 2024. Moreover, the non-stick cookware market size in the U.S. reaching an estimated value of USD 1.64 billion by 2032, driven by the customer demand for convenient, and easy-to-clean cooking solutions along with the innovative coating technologies.
The global non-stick cookware industry is showcasing robust growth on account of the rising preference for these cooking utensils over conventional ones across households. One of the main benefits of cooking food in non-stick cookery products is that they help consumers reduce their oil consumption. These appliances also offer a stylish visual appeal to kitchens as they come in a wide range of attractive colors and designs.
LIST OF PROMINENT COMPANIES PROFILED IN THE REPORT
- Groupe SEB (France)
- TTK Prestige Ltd. (India)
- Moneta Cookware (Italy)
- Newell Brands (U.S.)
- Bradshaw International, Inc. (U.S.)
- Meyer International Holdings, Ltd. (U.S.)
- StoveKraft (India)
- Conair Corporation (U.S.)
- The Cookware Company (U.S.)
- Bundy Baking Solutions (U.S.)
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Segments
Extreme Corrosion Resistance Properties to Help Teflon Coated Segment Dominate the Market
Based on material type, the market is segmented into Teflon coated, anodized aluminum coated, ceramic coated, enameled iron coated, and others. The Teflon/PTFE material segment is anticipated to hold a major share due to its beneficial properties such as robustness, durability, and satisfactory usability.
Significant Non-stick Kitchenware Demand from Households May Foster Residential Segment Growth
In terms of end-use, the market is divided into residential and commercial. The residential segment is predicted to dominate the market due to rising construction of residential infrastructural facilities and evolving kitchen decoration trends.
Wide Availability of Kitchenware Items May Fuel Supermarkets & Hypermarkets Segment Expansion
Based on distribution channel, the market is segmented into specialty stores, supermarkets & hypermarkets, online stores, and others. The supermarkets & hypermarkets segment might capture a sizeable industry share as these stores offer better accessibility to a variety of kitchenware items at one place.
Geographically, the market is classified into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.
Report Coverage:
The report analyzes the market in detail and highlights crucial aspects such as prominent companies, material types, distribution channels, and end-uses of the product. The report also offers actionable insights into the major trends and competitive landscape of the industry, highlighting important market developments and the global market outlook. Additionally, the report covers many factors enhancing the industry growth in the coming years.
Drivers and Restraints:
Growing Awareness Regarding Benefits of Using Non-stick Utensils to Boost Market Trends
As compared to conventional cookery products, non-stick cookware items are much easier to wash and maintain. Customers are becoming more aware of the benefits of using these utensils. The kitchen décor & renovation trends are also constantly changing every year. These aspects are projected to drive the market expansion. Moreover, growing consumption of confectionaries and baked items among the younger population is expected to fuel product sales.
However, using damaged or Teflon-coated non-stick utensil has been linked with several health problems. These may range from fever and headache to more complicated ailments such as kidney cancer. These factors could limit product adoption to some extent.
Regional Insights:
Rising Production of Hard Anodized Aluminum Coated Cookware to Boost Asia Pacific Market Progress
The Asia Pacific global non-stick cookware market share reached USD 2.36 billion in valuation in 2022. Countries, such as India, China, and South East Asia, are extensively using cookware & bakeware products. Establishment of expansive manufacturing plants to produce hard anodized aluminum coated cookery items in India, China, and Japan is anticipated to support the product demand across the region. For example, in 2022, the average monthly manufacturing capacity of SHANGHAI GUANHUA STAINLESS STEEL PRODUCTS CO., LTD., a Chinese producer of stainless steel cookery products, reached 700,000 to 800,000.
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Competitive Landscape:
Innovation and Production Capacity Expansion Strategies Adopted by Key Players to Fuel Market Growth
Top companies, such as Groupe SEB, TTK Prestige Ltd., and others, offer non-stick cookware products powered by innovative technologies to increase their brand presence. Furthermore, these global and premium brands are acquiring newer manufacturing facilities to build their production base and strengthen their position in the global market.
For instance, in November 2021, Wonderchef Home Appliances Pvt. Ltd., an Indian kitchen appliances supplier, partnered with Sixth Sense Ventures to invest USD 20.15 million to fortify the former’s online presence, distribution network, and manufacturing base for its 600 non-stick cookery items and appliances in India.
Key Industry Development:
- November 2022: TTK Prestige Ltd., an Indian kitchenware manufacturer, launched a range of hard anodized non-stick cookery items equipped with six-layer coating ‘DURASTONE’ in India. The range includes frying pans, tawas, casseroles, kadais, and tea pans.
- April 2022: Meyer Corporation, a U.S.-based kitchenware maker, introduced the Meyer Accent collection, including 16 hard-anodized aluminum non-stick and stainless steel-based utensils in the U.S. market.
According to Fortune Business Insights , the global leather goods market was valued at USD 498.57 billion in 2024 and is expected to surge to USD 855.36 billion by 2032, registering a CAGR of 7.05% during the forecast period. Europe dominated the market in 2024, accounting for a significant 37.44% share. Meanwhile, the U.S. leather goods sector is projected to reach USD 220.08 billion by 2032, reflecting strong growth potential. This upward trend is driven by increasing consumer preference for high-quality, premium, and durable accessories across the globe.
List of Key Players Mentioned in the Report:
- Hermes International (France)
- LVMH Moët Hennessy Louis Vuitton (France)
- Kering (France)
- Prada (Italy)
- Capri Holdings (U.S.)
- Vf Corporation (U.S.)
- Kuraray Co., Ltd. (Japan)
- R. Polycoats Pvt. Ltd. (India)
- Adriano Di Marti (Mexico)
- Broke Mate (India)
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Segments:
Synthetic Leather Segment to Register Substantial Growth Driven by Soaring Costs
Based on source, the market for leather goods is segmented into full grain leather and synthetic leather. Of these, the synthetic leather segment is poised to record appreciable growth throughout the projected period. The surge is being impelled by the growing product demand in the apparel and footwear sector.
Footwear Segment to Depict Considerable Expansion Owing to the Benefit of Durability
On the basis of product, the market is fragmented into footwear, apparel, luggage, and others. The footwear segment is set to register commendable expansion over the analysis period. The rise is being driven by the benefit of durability offered by leather footwear.
Men Segment to Exhibit Notable Surge Impelled by Escalating Luxury Footwear Demand
Based on end-user, the market is subdivided into men, women, and kids. The men’s segment is slated to depict considerable growth throughout the projected period. The growth is being impelled by the increasing demand for jackets, leather shoes, formal wear, and other goods.
On the basis of geography, the market for leather goods has been studied across Asia Pacific, Europe, North America, the Middle East & Africa, and South America.
Report Coverage:
The report gives an in-depth analysis of the significant factors driving the business landscape across numerous regions. It further delves into the major aspects favoring market expansion over the forthcoming years. Some of the prominent aspects of the report comprise the crucial steps taken by key industry participants for strengthening their market position.
Drivers and Restraints:
Industry Value to Rise Owing to Escalating Demand for Luxury Goods
The leather goods market growth is being propelled by the growing product usage in fashion shows and the increasing prevalence of natural leather as a luxury product. Additional factor favoring business expansion is the surging demand for customized and handmade goods.
However, the industry growth could be hampered by the process of leather production from skins and animal hides.
Regional Insights:
Europe to Emerge as Leading Region Owing to the Presence of Large Manufacturers
The Europe leather goods market share is touted to impel commendable growth over the analysis period. The surge is being impelled by the presence of leading manufacturers and the escalating demand for footwear.
North America is slated to register appreciable expansion throughout the forecast period. The escalation is due to the rising luxury goods demand in the region.
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Competitive Landscape:
Leading Companies Ink Various Agreements for Increasing Product Penetration
Key industry participants are undertaking research activities for the development and rollout of new products. Many companies are focusing on the implementation of numerous initiatives such as the formation of alliances, merger agreements, and acquisitions. Furthermore, several companies are entering into partnership agreements for expanding product reach and increasing their geographical footprint.
Key Industry Development:
- January 2022 - Thrasio-Style Mensa Brands announced the acquisition of Estalon. The acquisition is to fulfill the rising demand for leather products, with the help of expanding the Thraiso-Style Mensa Brands footprint with the expertise of Estalon in data-based insights, digital marketing, and enhancing operational efficiencies.
- October 2021 - Roots announced the launch of new limited-edition leather jackets and handbags in collaboration with Révolutionnaire. The products are focused on inclusivity and social justice to cater to a larger audience.
- April 2021 - Adidas Ag announced the launch of its new shoes Stan Smith sneakers made from vegan leather for which a mushroom-based material is used. The new launch is a part of the company’s broader sustainability goals to fulfill the growing demand for sustainable products in the market.
According to Fortune Business Insights, the global handloom products market share was valued at USD 8.32 billion in 2024 and is expected to rise to USD 8.95 billion in 2025, reaching USD 16.62 billion by 2032. This reflects a robust compound annual growth rate (CAGR) of 9.24% during the forecast period. In 2024, the Asia Pacific region led the market, accounting for a dominant 55.77% share.
Handloom products hold cultural significance in several regions globally, reflecting heritage and identity. These products include carpets, mats, rugs, handbags, and apparel. The rising consumer demand for sustainable, unique, and culturally significant products is expected to drive the handloom products market growth during the forecast period.
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List of Key Players Present in the Report :
- Maheshwari Handloom Works (India)
- GoCoop (India)
- Chandan Rugs (India)
- Sri LaxmiNarasimha Handloom Sarees (India)
- Manisha Silk Weaves (India)
- Medusa Exim (India)
- Dhananjay Creations (India)
- Shree Jee (India)
- Global Floor Furnishers (India)
- Dream Home Carpets Pvt. Ltd. (India)
Segments:
Increasing Sustainable Fashion to Augment Sarees Segment Growth
By type, the market is segmented into sarees, apparel & accessories, bedding & bath, carpets, mats, & rugs, and others. The sarees segment accounted for the majority of the market share in 2022. The growth is attributed to the rising sustainable fashion, creating a huge appetite for handcrafted and hand-loomed items.
Growing Popularity of Cotton to Drive Cotton Segment Growth
Based on material, the market is divided into cotton, silk, linen, and wool. The cotton segment accounted for the majority of handloom products market share due to the increasing popularity of cotton among people globally.
Geographically, the market is studied across North America, Europe, Asia Pacific, South America, and the Middle East & Africa.
Report Coverage-
The report offers:
- Major growth drivers, restraining factors, opportunities, and potential challenges for the market.
- Comprehensive insights into regional developments.
- List of major industry players.
- Key strategies adopted by the market players.
- The latest industry developments include product launches, partnerships, mergers, and acquisitions.
Drivers & Restraints
Growing Shift toward Environment-Friendly Products to Boost Market Growth
The increasing shift toward environment-friendly products, changing consumer preferences, rising emphasis on conserving cultural art and heritage, and a renewed appreciation of traditional craftsmanship are expected to drive market growth. The handloom products are mainly produced using age-old methods, which align with their values. These fabrics are largely preferred by people looking to decrease fashion-related carbon footprint which is estimated to increase market share during the forecast period.
However, the difficulties faced by several handloom weavers in carrying out their livelihood due to the increasing competition may impede market growth.
Regional Insights
Asia Pacific Leads Due to Growing Integration of Modern Innovations with Age-Old Techniques
Asia Pacific is estimated to hold the largest handloom products market share during the forecast period. The increasing integration of modern innovations with age-old techniques is driving a rich tradition of textile production and craftsmanship in the region.
North America is estimated to witness moderate growth during the forecast period due to the rising interest of people in sustainable and locally-produced artisanal products.
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Competitive Landscape
Rising Key Players Focus on Partnerships to Augment Market Growth
The increasing focus of major market players on adopting collaborative and partnership strategies to strengthen their market position is estimated to drive market growth. For instance, in 2019, Tata Trusts and Microsoft India signed a MoU to revive the handloom clusters in the northeastern and eastern parts of India.
Key Industry Development
- August 2023: In order to digitize the handloom and handicraft sector in North East India, Tide, UK's SME-focused business financial platform, entered into a MoU with North Eastern Handicrafts and Handlooms Development Corporation (NEHHDC). As part of the one-year-long partnership, the company is set to amplify scalability, financial inclusion, and market reach for the community of nearly 2.1 million handloom weavers and 3.5 handicraft artisans across 800 clusters in Northeast India.
- August 2023: E-commerce platform Flipkart collaborated with the government of Gujarat on National Handloom Day through a MoU with the Commissioner of the Cottage and Rural Industries, the government of Gujarat, under the Flipkart Samarth program. This partnership aims to digitize local businesses, emphasizing the development of crafts in every district and making concerted efforts to revive struggling crafts within the state.
Regional Forecast and Analysis of the Global Adventure Tourism Market (2025–2032)
By Market News, 2025-07-04
According to Fortune Business Insights , global adventure tourism market size was valued at USD 608.00 billion in 2023. The market is expected to expand from USD 804.51 billion in 2024 to USD 1,682.28 billion by 2032, exhibiting a CAGR of 9.66% over the study period.
Adventure tourism are the tourist activities, which include trekking, scuba diving, climbing, and rafting that provide excitement that takes people beyond comfort zone. The growing number of trekking sports and national parks across nations at a macro level is flourishing the market growth.
List of Key Players Mentioned in the Report:
- Active Adventures (New Zealand)
- Intrepid Travel (Australia)
- Butterfield & Robinson (Canada)
- G Adventures (Canada)
- TUI Group (Germany)
- Geographic Expeditions Inc. (U.S.)
- ROW Adventures (U.S.)
- Mountain Travel Sobek (U.S.)
- Cox & Kings Ltd. (U.K.)
- Discovery Nomads (U.K.)
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Segmentation:
Soft Segment Led in 2023 Owing to Surge in Number of Camping Locations
In terms of type, the market is classified into hard, soft, and others. The soft segment led in 2023 which can be ascribed to the growth in the number of camping sites and hiking destinations across the globe. As a result, soft activities are gaining popularity, surging the global market share.
Considerably Developing Trend of Family Trips to Foster the 30-50 Years Segment Growth
With respect to age group, the market is classified into above 50 years, 30-50 years, and below 30 years. The 30-50 years segment registers the largest market share, which can be credited to the considerably developing trend of family trips within this age group. This is due to the necessity for more family time and memorable experiences.
Regionally, the market is divided into Asia Pacific, North America, the Middle East & Africa, North America, and South America.
Report Coverage
The market research report provides vital insights into the competitive strategies deployed by top companies to gain the largest share. Besides this, the key factors impacting the market expansion have been mentioned in the report. The report also provides an in-depth analysis of the latest trends and the COVID-19 pandemic impact.
Drivers and Restraints:
Growing Interest Toward Experiential Traveling Experience to Aid Market Growth
Immersive yet authentic experiences are looked after by modern travelers, mainly Gen Z population and millennials that enable them in connecting with landscapes, local communities, and cultures. People get authenticity through adventure tourism, which presents opportunities to involve with regional transitions and nature in expressive ways.
Despite such opportunities, the surging concerns pertaining to safety may impede the demand for these services, hindering the adventure tourism market growth.
Regional Insights:
Europe Dominates Fueled by Rising Travelers’ Preference for Nature-inspired Travel Locations
Europe accounts for the largest adventure tourism market share, which can be credited to the increasing preference for nature-inspired travel destinations among travelers. This factor presents profitable opportunities for tour operators to boost their service revenues across the region.
Asia Pacific adventure tourism market is set to observe quick expansion during the study period on account of the release of promotion campaigns by government organizations and tourism industry associations to incline foreign investments in the local tourism industry, mainly in Southeast Asia, India, and China. These efforts assert a positive impact on international and domestic travelers to spend on adventure tours.
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Competitive Landscape:
Prominent Companies Deploy Product Innovations to Enhance Their Position
Different competitive strategies, including joint ventures, partnerships, and capacity expansions, are being focused on by top companies to sustain their industry leadership. A wide array of companies are also focusing on product innovations to strengthen their position.
Key Industry Development:
- January 2024: Active Adventures, a New Zealand-based adventure tourism company, launched its new Italian & Swiss Alps Hiking Adventure. According to the company, the adventure offers small group trips across Monte Rosa massif.
- August 2023: Modern Adventure, a provider of group tours and experiences, invested USD 4.8 million to expand its services business in the U.S.
- June 2023: Tourism Adventure Group (TAG), a global travel company, acquired Work & Travel Company, a shop service provider in Australia and New Zealand. This acquisition will enable the company to expand its business presence in these countries.
According to Fortune Business Insights, global pressure washer market is experiencing steady growth, driven by rising demand for efficient cleaning solutions across residential, commercial, and industrial applications. With growing awareness of hygiene and the need for time-saving, effective cleaning tools, pressure washers are becoming an essential part of modern cleaning routines.
These machines are designed to remove grime, dirt, loose paint, mold, and even chemicals from surfaces such as floors, vehicles, roofs, and equipment. They are available in multiple configurations based on pressure range, water temperature (cold or hot), and power source. Innovations in application-specific models, such as bike washers and loader attachments, are helping to expand their appeal across various consumer segments.

Competitive Landscape
The global pressure washer market is moderately consolidated with several leading players focusing on product innovation and strategic partnerships to strengthen their market position. Some of the key players include:
- FNA Group
- Briggs & Stratton Corporation
- Unimanix Industries Inc.
- Snow Joe + Sun Joe
- Alfred Karcher SE & Co. KG
- Nilfisk Group
- Generac Holdings Inc.
- Tennant Company
- Robert Bosch Power Tools GmbH
- Lokpal Industries
- IP Cleaning Srl
- Denom International
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Key Market Drivers
One of the primary drivers of market growth is the shift in consumer preference from manual to equipment-based cleaning , especially in urban areas where time-efficiency and cleanliness are increasingly prioritized. Rising disposable incomes globally further encourage the purchase of modern, mechanized cleaning solutions for homes and businesses.
The market is also benefiting from rapid urbanization and infrastructure development , particularly in emerging economies. Increased construction activity and the expansion of public facilities such as hospitals, schools, parks, and government buildings drive demand for effective cleaning systems like pressure washers.
Key Market Restraints
Despite these positive trends, the market faces some challenges. The availability of alternative cleaning products , such as vacuum cleaners, electric scrubbers, and manual tools, may limit demand, particularly in cost-sensitive regions. Moreover, while electric pressure washers offer many advantages, their dependence on power supply and lower intensity compared to fuel-based variants could restrict their usage in heavy-duty industrial cleaning tasks.
The supply chain disruptions experienced during the COVID-19 pandemic also temporarily affected market dynamics, with delays in production and delivery of pressure washer components.
Market Segmentation
By Product Type
- Cold Water Pressure Washers
- Hot Water Pressure Washers
The cold water pressure washer segment holds the largest market share. These models are more cost-effective, easier to operate, and require less maintenance compared to their hot water counterparts. They are suitable for most residential and light commercial cleaning tasks.
By Power Source
- Fuel-Based Pressure Washers
- Gas-Based Pressure Washers
- Electric Pressure Washers
Electric pressure washers are expected to dominate the market due to their environmental benefits, ease of use, and minimal maintenance requirements. They are ideal for home use, especially in indoor or semi-enclosed spaces, as they do not emit harmful fumes.
By Application
- Residential
- Commercial
- Industrial
The residential segment leads the global market. With increasing awareness about sanitation and hygiene, households are adopting pressure washers for regular cleaning of outdoor spaces, vehicles, and exterior walls. These devices also appeal to DIY homeowners looking for self-service cleaning solutions.
Regional Insights
North America
North America is the largest regional market for pressure washers. The United States and Canada house major manufacturers such as FNA Group , Unimanix Industries Inc. , and Briggs & Stratton Corporation , which supports the product's availability and technological advancement. High disposable incomes and a culture of DIY home maintenance also contribute to strong product demand in this region.
Asia Pacific
Asia Pacific is projected to experience the fastest growth rate during the forecast period. Factors such as rapid urban development, large-scale infrastructure projects, and expanding institutional facilities (like hospitals and schools) in countries like India and China are fueling demand. According to the Government of India’s Rural Health Statistics report (March 2020), the country had over 157,000 sub-center hospitals , highlighting the need for large-scale cleaning equipment.
Other Regions
Europe , South America , and the Middle East & Africa are witnessing steady growth. In Europe, high product awareness and regulations promoting cleanliness support market expansion. In Latin America and Africa, rising urbanization and investment in infrastructure are creating new opportunities for pressure washer adoption.
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Key Industry Developments
- April 2019 – FNA Group launched the “SAMPSON” series of industrial pressure washers at the American Rental Association show. These high-performance machines cater to both commercial and residential users seeking powerful cleaning options.
- June 2020 – Bobcat Company introduced pressure washer attachments compatible with its loader vehicles. These add-ons enable seamless integration between cleaning equipment and construction tools, improving operational efficiency for end-users.
The global pressure washer market is poised for consistent growth between 2025 and 2032, driven by increasing hygiene awareness, infrastructure expansion, and the growing preference for automated cleaning solutions. While competition from alternative products may create some constraints, innovation and regional expansion, particularly in Asia Pacific, are expected to unlock substantial opportunities for manufacturers and suppliers in the years ahead.



