According to   Fortune Business Insights , the global   scented candles market  has witnessed robust growth in recent years, primarily driven by rising consumer interest in home décor, wellness, and aromatherapy. Scented candles are widely used to enhance indoor ambiance across residential and commercial spaces such as homes, restaurants, cafes, hotels, and spas. These products are available in a variety of fragrances—like vanilla, cinnamon, and maple butter—and are increasingly preferred for both their aesthetic and therapeutic value.

The market is further benefiting from the growing trend of eco-consciousness, with consumers demanding  natural and eco-friendly candle options  that use materials such as soy wax, lavender, grapefruit, and lemon oils. Manufacturers are responding with innovative products in terms of  fragrance, color, texture, and packaging , further stimulating demand.

Key Players in the Global Scented Candles Market

• Amy’s Country Candles
• CALWAX
• SEVENTH AVENUE APOTHECARY
• Candle Delirium, Inc.
• Regent Holding Company, LLC.
• com
• Newell Brands
• Estee Lauder Inc.
• Trapp
• Primacy Industries

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Key Market Drivers

• Growing popularity of eco-friendly and natural scented candles made from organic essential oils and wax blends.
• Increasing adoption of candles in aromatherapy,   home décor , and spa treatments.
• Surge in hospitality infrastructure such as hotels and restaurants using candles for decorative and sensory purposes.
• Rising consumer disposable income and preference for luxury and premium home fragrance products.

Market Restraints

• Availability of alternative aromatic products such as scented sticks and electric aroma diffusers.
• Price sensitivity in emerging markets, limiting demand for premium candles.

Key Market Trends

• Partnerships between candle manufacturers and popular lifestyle brands for co-branded product launches.
• Increased demand for decorative and themed candle packaging, especially around holidays and festivals.
• Integration of gender-targeted collections and artisanal designs to attract niche consumer segments.

Segmentation Analysis

By Category

• Mass
• Premium
  The  premium segment  is expected to dominate in revenue share, driven by rising demand in wellness centres and aromatherapy clinics.

By Material

• Paraffin Wax
• Blended Wax
• Soy Wax
• Others
  The  paraffin wax segment  leads due to its adaptability in combining essential oils and supporting diverse candle forms like pillars and containers.

By Distribution Channel

• Hypermarkets & Supermarkets
• Convenience Stores
• Online Stores
• Others
  Hypermarkets & supermarkets  hold the largest share, offering consumers a broad product range at competitive prices.

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Regional Insights

Europe

Europe is expected to dominate the global scented candles market, supported by high production volumes in countries like  Poland, Denmark, and Germany . For example, in 2018, Poland recorded a production value of over  USD 708 million  in the candle industry.

Asia Pacific

The  Asia Pacific region  is anticipated to register the fastest CAGR during the forecast period due to increased retail expansion in countries like  India and China . Rapid urbanization, rising disposable incomes, and a growing hospitality sector are boosting scented candle demand in the region.

North America, South America, Middle East & Africa

These regions are experiencing steady growth, driven by rising consumer awareness of wellness and expanding retail and e-commerce channels.

Key Industry Developments

• June 2020  –  Stonewall Kitchen LLC.  acquired  Village Candle  to launch a new gentleman’s collection made with blends like leather, honey, and incense.
• January 2020  –  Brooklyn Candle Studio  partnered with artist Allison Kunath to debut a scented candle line targeting the female demographic.

The  global scented candles market  is poised for sustained growth from 2025 to 2032, fueled by lifestyle shifts, aromatherapy usage, eco-conscious product innovation, and expanding hospitality infrastructure. Despite challenges from alternative fragrance products, strategic collaborations and regional opportunities—especially in Asia Pacific and Europe—are expected to propel market expansion.

According to Fortune Business Insights, global smartwatch market size stood at USD 33.58 billion in 2024. The market is set to surge from USD 38.53 billion in 2025 to USD 105.20 billion by 2032, exhibiting a CAGR of 15.34% during the forecast period.

Moreover, the   Smartwatch Market Share   in the U.S. is expected to grow significantly, reaching USD 20.87 billion by 2032. Rising health consciousness and technological advancements are key drivers of market expansion.   Smartwatches are equipped with a range of features such as notification checking, fitness tracking, and navigation, among others. The soaring adoption of advanced devices due to their numerous attributes is poised to bode well for industry expansion.

List of Key Players Mentioned in the Report:

• Apple Inc. (U.S.)
• The Samsung Group (South Korea)
• Garmin Ltd. (U.S.)
• Fitbit LLC (U.S.)
• Huawei Technologies (China)
• Fossil Group, Inc. (U.S.)
• Polar Electro (Finland)
• ASUSTek Computer Inc. (Taiwan)
• LG Electronics (South Korea)
• Xiaomi Inc. (China)

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Segmentation:

iOS Segment to Record Prominent Share Due to Surging Adoption of Apple Products

Based on operating system, the market is fragmented into iOS, android, and others. The iOS segment is poised to lead the global market owing to the rising adoption of Apple products equipped with advanced iOS operating systems.  

Male Segment Bags Key Share Impelled by High Expenditure on Tech Products

By end-user, the market is bifurcated into male and female. The male segment registers a major share on account of high expenditure on tech products by this consumer group. Furthermore, men record a high fascination for advanced products.

Running Segment to Hold Dominating Share Owing to Growing Awareness of its Health Benefits

On the basis of application, the market is categorized into running, swimming, checking notifications, cycling, and others. The running segment is set to record a leading share fostered by mounting awareness regarding the health benefits of running among youngsters.  

Based on geography, the market for smartwatches has been studied across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

Report Coverage:

The report offers an in-depth analysis of the industry based on various segments. The market has been studied on the basis of application, end-user, operating system, and geography. The report further presents the latest industry trends and the major factors propelling industry expansion.

Drivers and Restraints:

Market Value to Surge with Mounting Popularity of Fitness Tracking Devices

The rising adoption of fitness tracking devices and growing popularity of fitness among youth is slated to push product demand across various regions. In addition, a rise in urban population and mounting awareness regarding an array of smart devices is anticipated to drive smartwatch market growth. In September 2021, nearly 56.61% of the global population was recorded to reside in urban areas and the percentage is set to surge to 68% by 2050, as per data provided by the United Nations (UN).

The consumer inclination toward substitutes such as luxury watches may, nonetheless, restrain industry expansion.

Regional Insights:

North America Emerges as a Major Region Propelled by Soaring Consumer Expenditure

The rising consumer expenditure on electronic devices is anticipated to augment product adoption in North America. The region captures a prominent share considering the soaring spending on tech products by elderly population.

Europe’s smartwatch market share is anticipated to exhibit significant expansion owing to high product adoption. This can be credited to the high participation rate in physical activities in the region.

The South American market is touted to depict considerable growth, impelled by the increase in consumer expenditure on smart electronic goods with the expansion of e-commerce enterprises.

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Competitive Landscape:

Industry Players Focus on Production of Health Monitoring Watches to Secure an Edge over Competitors

The escalating consumer inclination toward wearables has led industry players to produce and launch health monitoring watches. This inclination can be attributed to the increasing awareness regarding health and wellness across various regions. Companies are undertaking such steps to enhance smartwatch sales and outpace their competitors.

Key Industry Development:

• September 2024,   Amazfit launched its Amazfit GTR 4 New, its smart wearable brand in India. The product featured music control and integrated Bluetooth features. Amazfit marketed this product as ideal for sports applications, as it supported more than 150 sports modes.
• May 2024 , ACwOLifestyle Private Limited, an Indian manufacturer of smartwatches and wireless earbuds, announced the launch of the ACwO FwIT Play smartwatch for women. The ACwO FwITPlay offers Bluetooth calling, a 1.75-inch display, and SOS features.
• April 2024 , The Samsung Group, a South Korean manufacturer of electronic products, launched the GALAXY WATCH 7 ULTRA Smartwatch in the Chinese market. The product line featured an advanced blood glucose monitoring function and was marketed as ideal for diabetes patients.

According to   Fortune Business Insights , the global   air fryer market   was valued at USD 8.07 billion in 2024 and is anticipated to reach USD 17.71 billion by 2032, expanding at a CAGR of 9.47% during the forecast period.

This growth is driven by rising health awareness, a shift toward oil-free cooking, demand for energy-efficient kitchen appliances, and the increasing adoption of smart cooking technologies.

Asia Pacific dominated the global market in 2024, capturing a 46.22% share, with countries like China, India, and Japan showing high adoption rates due to urbanization and increased disposable income.

Key Market Players

• Groupe SEB (France)
• Midea Group (China)
• Koninklijke Philips N.V. (Netherlands)
• Xiaomi Corporation (China)
• Spectrum Brands, Inc. (U.S.)
• Faber S.p.A. (Italy)
• Conair Corporation (U.S.)
• Meyer Corporation (U.S.)
• TTK Prestige Ltd. (India)
• NuWave, LLC. (U.S.)

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Key Market Drivers

Growing Demand for Energy-Efficient & Smart Appliances

The shift toward sustainable living and DIY kitchen upgrades has accelerated demand. In the U.S., DIY kitchen improvements rose from 39% (Q2 2022) to 46% (Q2 2023).

Advancements in Smart Cooking Technologies

Manufacturers are introducing air fryers with voice assistant integration, app controls, and multi-cooking presets.

Example: Cosori’s Smart TurboBlaze 6-Quart Air Fryer launched in September 2024 with 10 presets and smart features.

Rising Health-Conscious Consumer Behavior

Oil-free cooking and social media promotion of healthy air fryer recipes are encouraging higher adoption, especially among younger demographics.

Market Restraints

High Costs:   Premium smart models remain expensive for price-sensitive markets.

Competing Appliances:   Traditional ovens and microwaves serve as practical alternatives.

Skepticism:   Some consumers question the true health benefits of air fryers.

Opportunities

Eco-Friendly Innovations:   Manufacturers can gain traction by offering low-carbon, sustainable appliances.

Customization & Capacity Expansion:   Features like dual baskets, custom colors, and larger sizes can drive brand loyalty.

Challenges

Rapid Obsolescence:   Frequent innovation results in shorter product lifecycles.

Usage Misconceptions:   Limited knowledge about features and benefits may hinder satisfaction among new users.

Emerging Market Trends

Vegan & Plant-Based Meal Prep:   The shift to plant-based diets is boosting demand for healthier cooking tools like air fryers.

Influencer Collaborations:   Marketing via TikTok, YouTube, and Instagram chefs is accelerating product popularity.

Segment Overview

By Type

Digital Air Fryers: Leading the market in 2024 for their smart features and multifunctionality.

Manual Air Fryers: Gaining traction in developing regions due to affordability.

By Model

Basket-Style Models: Most popular due to ease of use and affordability.

Multi-Cookers & Countertop Air Fryers: Rising in demand for compact size and diverse functionality.

By Capacity

3–5 Liters: Most preferred by small families.

Up to 3 Liters: Ideal for single users and RV owners.

Above 6 Liters: Increasingly used in commercial kitchens and food services.

By Distribution Channel

Supermarkets & Hypermarkets: Dominant in 2024 due to broad accessibility.

Online Platforms: Fastest-growing channel driven by e-commerce and influencer marketing.

Specialty Stores: Preferred for personalized advice and post-sale support.

By End User

Households: Largest segment due to lifestyle changes favoring healthy cooking.

Foodservice Outlets: Adopting industrial-size air fryers to cater to health-conscious customers.

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Regional Insights

Asia Pacific – Market Leader

Valued at USD 3.73 billion in 2024

Growth supported by urbanization, rising incomes, and widespread digital appliance adoption in China, India, Japan, and South Korea.

North America

Growth fueled by food content marketing and rising adoption of professional appliances in hotels and hospitality.

Europe

Increasing preference for energy-saving and app-controlled air fryers among health-aware consumers.

South America & MEA

Expansion driven by rising e-commerce and growing middle-class consumption in Brazil, UAE, and Saudi Arabia.

Recent Industry Developments

January 2024

Versuni (Philips-owned) inaugurated a 25,000 sq. meter factory in Ahmedabad, India, with an annual output of 500,000 air fryers—meeting growing local and global demand.

June 2023

Versuni partnered with SAP SE to implement the SAP Sustainability Control Tower to track recycling and eco-initiatives in São Paulo, Brazil, for used air fryer components.

According to  Fortune Business Insights , the  global   assisted living market  was valued at   USD 157.28 billion in 2023 . The market is projected to grow from   USD 171.15 billion in 2024   to   USD 271.50 billion by 2032 , registering a   CAGR of 5.94%   during the forecast period.

What is Assisted Living?

Assisted living  offers residential and care services tailored for elderly individuals and people with disabilities who seek independence but require help with daily tasks. It bridges the gap between independent living and full-time medical care.
Notably,  nearly 60% of older adults  are expected to need some form of long-term care in the near future—driving significant demand for assisted living solutions.

Key Players in the Assisted Living Market

• Brookdale Senior Living (U.S.)
• Atria Senior Living (U.S.)
• Sunrise Senior Living (U.S.)
• Erickson Senior Living (U.S.)
• Barchester Healthcare (U.K.)
• ATHULYA Assisted Living (India)
• Epoch Elder Care (India)
• Clariane (Germany)
• Dussmann Group (Germany)
• The Flag (Germany)

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Market Segmentation Insights

By Ownership:

• Chain-Affiliated Facilities held the largest market share in 2023.
  These chains ensure  standardized quality of care  and brand trust, making them a preferred choice globally.

By Gender:

• The  women segment dominated in 2023 due to  higher life expectancy  and a larger population of aging females.

By Age Group:

• The  above 85 years segment led the market in 2023.
  Rising life spans and demand for  specialized geriatric care  are fueling this growth.

Regional Outlook

North America :

• Remains the leading region due to a  growing elderly population ,  chronic disease prevalence , and  affordable assisted living options compared to home healthcare or nursing homes.
• North America led the global market with a dominant   19% share in 2023 .

Europe :

• Expected to witness notable growth during the forecast period due to an aging demographic and expanding elderly care services.

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Market Drivers & Challenges

Key Growth Drivers :

• Increasing elderly population worldwide
• Higher life expectancy creating sustained demand
• Rising need for long-term housing with healthcare assistance

Key Restraint :

• Workforce shortage —a lack of skilled caregivers, nurses, and support staff remains a major hurdle in delivering quality services.

Competitive Landscape & Strategic Developments

The market is highly competitive, with  leading global players investing in facility expansion  to strengthen their presence and service capacity. Key players rely on brand trust and service quality to maintain market dominance.

Recent Industry Developments :

• July 2024 –  Edelweiss Village (U.S.)  launched new assisted living memory care apartments.
• September 2022 –  Athulya Senior Care (India)  opened a new facility in Bengaluru offering 24/7 clinical care, geriatric assistance, housing, and more.
• December 2020 –  Antara Senior Living (Max Group, India)  launched a 37-bed care facility in Delhi, offering daily assistance and elder care services.

According to   Fortune Business Insights , the global   luxury clothes market   is experiencing robust growth, driven by increasing consumer demand for premium-quality apparel that offers both comfort and social prestige. Luxury clothing has become synonymous with status, with high-income individuals fueling market growth across all demographics and geographies. The market is expected to expand steadily due to innovation, customization, and the growing appeal of designer fashion globally.

Key Market Insights

Luxury clothes offer unmatched comfort, superior durability, and timeless style—characteristics that reinforce brand loyalty and drive long-term value. High costs and exceptional quality make these products desirable status symbols. Brands like  Gucci, Louis Vuitton, Dior, and Prada  are leveraging cutting-edge design, fabric innovation, and strategic endorsements to expand their consumer base and maintain brand exclusivity.

Mobile boutiques and online platforms are reshaping the retail landscape, creating new revenue streams and providing personalized experiences. Furthermore, fashion-conscious millennials and Gen Z consumers are influencing modern trends, pushing the boundaries of luxury fashion consumption.

Key Players Profiled

• LVMH
• Prada Spa
• Burberry
• Dolce & Gabbana
• Gucci
• Versace
• Saint Laurent
• Givenchy
• Hermès
• Fendi
• Dior
• DKNY
• Stella McCartney
• Salvatore Ferragamo
• Georgia Armani

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Market Drivers

• Rising Disposable Income : Global wealth growth, especially in emerging economies, is pushing demand for high-end fashion.
• Growing Influence of Fashion Trends : Seasonal fashion cycles and celebrity culture encourage frequent wardrobe upgrades.
• Expansion of Online Luxury Retail : E-commerce platforms and digital showrooms are making luxury fashion accessible to a broader audience.
• Premium Materials & Customization : Consumer preference for high-quality fabrics like silk, leather, and denim fuels product differentiation.

Market Restraints

• Counterfeit Products : The proliferation of fake luxury items undermines brand trust and limits premium segment growth.
• High Price Sensitivity in Emerging Markets : Cost remains a barrier for middle-income consumers in certain regions.
• Lack of Brand Awareness in Tier-2 & Tier-3 Cities : Many potential customers are unaware of authentic designer options.

Regional Analysis

Asia Pacific

• Market Leader  due to a booming online retail sector in  China  and  India .
• Government support for textile industry growth in India is boosting domestic fashion manufacturing.

Europe

• Home to iconic luxury houses like  Burberry, Armani, Prada,  and  Gucci .
• Wealth concentration and fashion-forward culture maintain Europe’s dominant market share.

North America

• Rising celebration culture (weddings, events, galas) increases demand for luxury attire.
• The U.S. continues to invest heavily in fashion, with rising apparel expenditure reported by the  S. Bureau of Labor Statistics .

Luxury Clothes Market Segmentation

By Product Type

• Top Wears  (dominant): shirts, coats, t-shirts, jackets
• Bottom Wears
• Inner Wears
• Full Wears

By Category

• Casual Wear  (leading): Growing popularity in workplace and formal events
• Formal Wear
• Others (Costumes, Partywear)

By Material

• Fabric  (major share): Silk and premium blends preferred for comfort and luxury
• Leather
• Nylon
• Others (Polyester, Denim, Fur)

By End-User

• Men (dominant) : Spend significantly more than women on luxury fashion
• Women

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Recent Industry Developments

• Vince  acquired  Rebecca Taylor  and  Parker  to diversify its portfolio (Nov 2019).
• In  January 2020 ,  Virgil Abloh  launched the  “Cloud Nine”  LV men’s collection aligning with futuristic trends and luxury detailing.

The global luxury clothes market is set for significant growth, propelled by rising consumer affluence, evolving fashion consciousness, and digital retail innovation. However, combating counterfeits and educating emerging markets about authenticity will be essential to sustain long-term profitability.

According to Fortune Business Insights, the   athletic footwear market size   was valued at USD 132.45 billion in 2023 and is expected to be worth USD 138.72 billion in 2024. The market is projected to reach USD 210.94 billion by 2032, recording a CAGR of 5.38% during the forecast period.

Athletic footwear refers to shoes that are specially made for use during sporting events. These shoes offer a wide range of features that play a key role in enhancing an athlete’s performance during an event. This industry deals with products, such as running shoes, lifestyle shoes, and training shoes. The growing participation in sports activities due to rising health consciousness among people is one of the key factors driving the product’s demand.

Competitive Landscape:

Leading Companies to Launch New Products to Cater to Wider Customer Base

Some of the top companies operating in the athletic footwear market are focusing on launching sports shoes that feature novel technologies and features to cater to various safety and fitness requirements of their customers. Several manufacturers are introducing sensors into their products to give customers real-time data about their performance during workouts or sporting events.

LIST OF KEY COMPANIES PROFILED IN THE REPORT

• Nike, Inc. (U.S.)
• Adidas AG (Germany)
• Mizuno Corporation (Japan)
• PUMA SE (Germany)
• Under Armour, Inc. (U.S.)
• Deckers Outdoor Corporation (U.S.)
• FILA Holdings Corporation (South Korea)
• On Holding AG (Switzerland)
• New Balance Athletics, Inc. (U.S.)
• Lululemon Athletica Inc. (Canada)

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Segmentation:

Running Shoes Gained Significant Popularity with Rising Number of Marathons

Based on product type, the market is divided into training shoes [CrossFit/ cross training], running shoes [performance], lifestyle shoes [skateboarding], outdoor shoes [trail], and others. The running shoes segment held the biggest market share in 2023 as increased participation in marathons has boosted the number of marathons, which has fueled the demand for running shoes.

Men Increased Product Use Due to Growing Participation in Sports

Based on end user, the market is segmented into men, women, and children. The men segment captured the largest athletic footwear market share in 2023 due to the rising participation of the male population in a wide range of sports activities.

Hypermarkets/Supermarkets Witnessed Notable Rise in Customer Footfall Due to Wide Product Availability

Based on distribution channel, the market is divided into hypermarket/supermarket, specialty stores/sporting goods stores, departmental stores, online stores/e-commerce, and others. The hypermarket/supermarket segment dominated the market in 2023 as these stores have a wide range of athletic footwear from different brands, giving customers more options to choose from.

With respect to region, the market covers North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Report Coverage:

The report has conducted a detailed study of the market and highlighted several critical areas, such as leading product types, end users, distribution channels, and prominent market players. It has also focused on the latest market trends and the key industry developments. Apart from the aforementioned factors, the report has given information on many other factors that have helped the market grow.

Drivers and Restraints:

Increasing Participation in Sports to Foster Market Growth

People across the world have become more conscious about their overall health and wellbeing, especially after the COVID-19 pandemic. This has prompted them to participate in a wide range of sports and outdoor activities, such as running, cycling, and trekking to take better care of their health and fitness. This factor has boosted the demand for different types of athletic footwear as it plays a vital role in improving an individual’s performance while participating in different sports.

However, environmental challenges caused by the generation of shoe waste can hinder the athletic footwear market growth.

Regional Insights:

North America Dominated Global Market Due to Rising Focus On Health & Fitness

North America held a dominant position in the global market as citizens across the region are becoming more conscious about their health and fitness. They are participating in more sporting events and other outdoor activities to keep themselves fit. Moreover, countries, such as the U.S. has a vast presence of prominent athletic footwear manufacturers, which will further cement the region’s dominance in the market.

Asia Pacific is also predicted to record major growth in the coming years owing to the rapid economic growth experienced by countries, such as India and China. This has led to a rise in the population’s disposable income, which will give them the freedom to splurge on high-end sports shoes.

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Notable Industry Development:

• September 2024:   Adidas Group, a Germany-based footwear and apparel company, announced the launch of its two flagship stores in Los Angeles, U.S.
• August 2024:   Puma, a Germany-based sports apparel & footwear company, launched its new running shoes, Fast RB NITRO Elite. According to the company, the new shoe features 58mm of NITROFOAM Elite.
• July 2024:   American Exchange Group acquired global footwear brands, Island Surf Company and White Mountain Footwear to expand its presence in the high-performance athletic footwear category.

According to   Fortune Business Insights,   the global   teeth whitening market size   was valued at USD 8.14 billion in 2023. The market is expected to expand from USD 8.52 billion in 2024 to USD 12.77 billion by 2032, exhibiting a CAGR of 5.18% over the study period.

Tooth whitening is the cosmetic dental process emphasizing the alleviation of teeth color to improve their appearance. The increasing demand for cosmetic procedures for the maintenance of oral hygiene and health with the aging population is boosting the demand for teeth whitening products.

Competitive Landscape:

Top Players Focus on New Product Releases to Boost Their Position

Deploying social media channels and digital channels enabled dental care brands to reach a wider audience in a cost-effective and efficient way, enhancing long-term market sustainability. Different strategic moves, such as joint ventures, partnerships, and others, are being emphasized by leading players to outshine the competition. Moreover, many companies are focusing on launching new teeth whitening products to strengthen their position.

List of Key Players Mentioned in the Report:

• Colgate-Palmolive Company (U.S.)
• Glaxo Smithkline (U.K)
• The Procter & Gamble Company (U.S.)
• Johnson & Johnson Consumer Inc. (U.S.)
• Philips Oral Healthcare, Inc. (U.S.)
• Henry Schein, Inc. (U.S.)
• Unilever (U.K.)
• KöR Whitening (U.S.)
• Opalescence (U.S.)
• Beyond Dental & Health (U.S.)
• Supersmile (U.S.)
• WhiteWash Laboratories (U.K.)
• Dentsply Sirona (U.S.)
• Beaming White (U.S.)
• Dabur (India)

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Segmentation:

Whitening Toothpaste Segment to Lead Driven by Greater Affordability

In terms of product, the market is categorized into whitening gels & strips, light teeth whitening devices, and whitening toothpaste. The whitening toothpaste segment is anticipated to occupy the largest teeth whitening market share during the study period on account of the greater affordability of these products as compared to professional whitening treatments or other over-the-counter whitening products.

Convenient Location of Supermarkets/Hypermarkets to Augment Segment Expansion

With respect to distribution channel, the market is categorized into online, pharmacy stores, supermarkets/hypermarkets, and others. The supermarkets/hypermarkets segment is poised to dominate during the forecast period, which can be credited to the convenient location and wide accessibility of these stores. This offers ready availability of products to a large number of consumers.

On the regional front, the market is divided into Asia Pacific, the Middle East & Africa, North America, South America, and Europe.

Report Coverage:

The research report encompasses the driving and restraining factors affecting the market growth. In addition, it provides a comprehensive coverage of the strategic measures undertaken by top companies to outshine the competition. Some other elements of the report include the COVID-19 pandemic impact, top trends, key segments, and notable industry developments.

Drivers and Restraints:

Increasing Popularity of Cosmetic Dentistry Services to Expedite Market Expansion

The increasing popularity of cosmetic dentistry is boosting the public awareness of different visual dental treatments, such as tooth whitening. This awareness often results in a switch to higher demand for these procedures, which increases the demand for teeth whitening products. For example, the American Dental Association reported nearly 214,700 dental hygienists and 363,880 dental assistants who have been working in the U.S. in 2022.

However, sensitivity problems can result in less or discontinuation in the usage of whitening products among consumers, which may hamper the teeth whitening market growth.

Regional Insights:

Asia Pacific Dominated Propelled by Favorable Government Policies

Asia Pacific teeth whitening products accounted for the highest share in 2023, driven by favorable regulations and policies by the government in some Asian nations. This encourages the expansion of the dental care industry, which includes the tooth-whitening industry. For example, the National Oral Health Programme has been unveiled by the Government of India to offer comprehensive, integrated oral healthcare within the nation’s current healthcare infrastructure.

Europe market growth can be attributed to high disposable incomes in different nations. This allows consumers to make investments in cosmetic dental treatments, such as tooth whitening. The well-established healthcare infrastructure with many dental practices and clinics provides a diverse array of dental services, further contributing to market growth.

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  Key Industry Development:

• January 2024   – Whites Beaconsfield, a U.K.-based provider of oral care products, launched its innovative whitening toothpaste to cater to the demand of customers with veneers.
• April 2024 –   Spotlight Oral Care, a U.K.-based oral care company, introduced ‘Ultra Tooth Whitening Strips,’ made with active ingredients and clinically proven to whiten teeth without any type of sensitivity.
• February 2023   – Colgate-Palmolive Company, a global oral health brand, launched two new tooth whitening products, ‘the Colgate Optic White-ComfortFit LED Tooth Whitening Kit and Colgate Optic White-Express Tooth Whitening Pen,’ designed to improve their customer's experience in the long run.

According to   Fortune Business Insights , the global   home decor market   was valued at USD 747.75 billion in 2024 and is projected to rise to USD 802.26 billion in 2025, reaching USD 1,097.51 billion by 2032. This growth reflects a compound annual growth rate (CAGR) of 4.58% during the 2025–2032 forecast period. Asia Pacific led the market in 2024, accounting for a dominant 45.74% share.

Meanwhile, the U.S. home decor market is poised for substantial growth, with projections estimating it will hit USD 305.51 billion by 2032. Key drivers of this expansion include the rising popularity of interior design trends and the increasing adoption of online retail platforms.

Decorative accents, such as scented candles, throw pillows, and artworks, lead to improvement in the aesthetics of the living spaces. The surging trend of decoration of outdoor living spaces and home gardening is set to bolster the market expansion.

List of Key Players Mentioned in the Report:

• 1888 Mills, LLC. (U.S.)
• Inter IKEA Systems B.V.(Netherlands)
• Williams-Sonoma   Inc. (U.S.)
• Ashley Furniture Industries, LLC. (U.S.)
• Idea Nuova (U.S.)
• Ethan Allen Global, Inc. (U.S.)
• American Textile Company (U.S.)
• Ralph Lauren Corporation (U.S.)
• Welspun Flooring (India)
• Kimball International, Inc. (U.S.)
• Herman Miller, Inc. (U.S.)
• Steelcase, Inc. (U.S.)

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Segmentation:

Technological Advancements in the Design of Floor Covering Products to Spur Segment Expansion

On the basis of product, the market is classified into floor covering, furniture & home furnishings, home textile, and others. The floor covering segment occupies the major home décor market share. The developments in technology in the material composition and design of floor covering products impact households to install floorings.

Discount Coupon Offerings Fosters Hypermarkets/Supermarkets Segment Growth

In terms of distribution channel, the market is divided into specialty stores, online channels, hypermarkets & supermarkets, and others. The hypermarkets & supermarkets segment holds the leading position in the market due to the consistent provision of discount coupons associated with décor products by these stores aids product demand.

On the regional front, the market for home décor is segregated into South America, the Middle East & Africa, North America, Europe, and Asia Pacific.

Report Coverage

The research report provides vital insights into the key factors affecting the market growth. In addition, it offers comprehensive coverage of the latest trends, dominating segments, and the impact of the COVID-19 pandemic on the market growth. Other aspects of the report include the strategic measures undertaken by prominent companies to stand out from the competition.

Drivers and Restraints:

Constant Smart Home Offerings to Accelerate Market Growth

The consistent expansion in offerings of smart home with speakers, aesthetic home appliances, and smart decorative lighting boosts product consumption growth rates in several nations across the globe. Furthermore, the home décor market growth is impelled by the surging trend of purchasing connected technology-based décor products equipped with home security, next-generation entertainment, and personalized health management.

However, the steep cost of premium-priced products may hamper the market growth.

Regional Insights:

Asia Pacific   Due to Rising Number of Residential Infrastructural Facilities

Asia Pacific holds the largest home décor market share on the back of surging number of commercial and residential infrastructure facilities, which boost the demand for modern living room and kitchen furniture in Southeast Asia and China.

Europe’s market growth is driven by growing demand for sustainable products coupled with efforts of manufacturers toward the production of home décor products made using eco-friendly materials.

Competitive Landscape:

Top Companies Focus on Mergers and Acquisition Strategies to Create Their Product Portfolio

Market players are leveraging different strategic initiatives, such as joint ventures, capacity expansions, and product innovations, to keep ahead of their competition. Prominent companies launch newer stores to boost their retail footprint across the globe. Leading players in the home décor market are also emphasizing mergers & acquisition strategies to build their product portfolio.

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Recent Key Industry Development:

• May 2024:  Remax Furnitures, an Indian  luxury furniture  brand, launched a new store in New Delhi, India, to expand its retail presence in the country.
• March 2024:  FabCuro, a stylish furniture boutique, opened a new store to increase its retail presence in Indiranagar, Bengaluru, India.
• February 2024:  Havenly, a U.S.-based interior designer group, acquired The Citizenry, a direct-to-consumer home decor brand, to build its product portfolio with ethically crafted rugs, decorative textiles, and accents.