With the advent of the digitization era, in which organizations have dozens of applications and platforms, securing user access along with ease of authentication has become the top priority. Single Single Sign-On (SSO) Market user authentication is introduced, whereby one can log in once and have access to multiple applications without having to log in each time. With its prospect of improved security, better user experience, and administrative efficacy, the Single Sign -On (SSO) Market is picking up significant pace across industries.

Single Sign-On (SSO) Market Overview

Global Single Sign-On market is expected to grow from USD xx billion in 2023 to USD xx billion by the year 2030 at a CAGR of over 13.4%. The reason being the higher adoption of cloud-based applications, escalation in cybersecurity breaches, and growing need for central identity and access management solutions within SMEs as well as large enterprises.

As businesses continue to expand their digital footprints — SaaS applications, mobile applications, and remote work applications securing and managing user credentials in an efficient manner is no longer an option. SSO has become a necessity solution, boosting the security of IT and ease of use for users by reducing password fatigue and credential-related breaches.

Key Single Sign-On (SSO) Market Segments

Single Sign-On (SSO) market is segmented based on type, deployment model, organizational size, and industry vertical, each of which accommodates a collection of business requirements and IT infrastructures.

By Type

• Enterprise Single Sign-On:  This solution type accommodates deployment in the large enterprise category and provides single sign-on to several enterprise applications. It can integrate with internal systems and provides greater convenience to end-users via desktop and web applications.
  
  
• Federated and Web-Based Single Sign-On:  Allows users to sign onto multiple applications on various domains or organizations using federated identity protocols such as SAML or OAuth. This product is highly used in B2B and hybrid cloud environments and is well suited for cloud and SaaS environments.
  
  
• Windows Integrated Single Sign-On:  Windows Integrated authentication (IWA), a product using Active Directory credentials and providing a seamless user logon experience within Windows enterprise environments

By Deployment Mode

• Cloud:  Cloud-based SSO solutions are the fastest-growing market, simple to scale, rapid to deploy, and ideal for organizations adopting remote working and SaaS applications.
• On-Premises:  Used by organizations that require strict control over data and compliance needs, on-prem SSO provides complete control over the authentication infrastructure.

By Organization Size

• Large Enterprises:  Large enterprises in this category are likely to have advanced IT infrastructures and several authentication requirements, thus creating high demand for highly tailored, scalable SSO solutions.
• Small and Medium-sized Enterprises (SMEs):  Increasing users of cloud-based SSO because of cost savings and simplicity of deployment, SMEs are credited with market growth.

By Industry Vertical

• Banking, Financial Services, and Insurance (BFSI):  BFSI is one of the largest SSO deployments because of compliance requirements and needs for safeguarding massive volumes of end-user sensitive information.
• IT and Telecom:  With technology-based employees and multiple platforms in play, it focuses on open and secure access solutions.
  
  
• Retail and Consumer Packaged Goods (CPG):  Apply SSO to customer identity management, digital store integration, and restriction of employee access to POS and CRM.
• Public Sector and Utilities:  Provides data protection and access control for government employees and citizens accessing a multitude of digital services.
  
  
• Education:  Universities and colleges utilize SSO to provide seamless access for students and staff to learning management systems, portals, and email.
• Healthcare and Life Sciences:  Compliance and security (e.g., HIPAA) drive adoption, especially for electronic health record (EHR) and medical software access management.
• Travel and Hospitality:  SSO enables normalizing guest experience and employee access among reservation systems, customer service, and internal apps.
• Others:  Applied in manufacturing, logistics, and law services industries where there is a need for secure and efficient digital access.

Single Sign-On (SSO) Market Segmentation

The global single sign on market is segmented on the basis of type, deployment type, organization size, industry vertical. On the basis of type, the market is segmented as enterprise single sign-on, federated and web-based single sign-on, windows integrated single sign-on. On the basis of deployment type, the market is segmented as on-premise, cloud. On the basis of organization size, the market is segmented as large enterprises, SMEs. Segmented by industry vertical, the market is bifurcated as BFSI, IT and telecom, retail and CPG, public sector and utilities, education, healthcare and life sciences, travel and hospitality, others

  Top Players in the Single Sign-On (SSO) Market

The Single Sign-On (SSO) market is fueled by innovation from several prominent technology providers, each offering unique capabilities tailored to diverse enterprise needs. Centrify Corporation stands out for its identity-centric security approach, integrating SSO with privileged access management. Dell Software delivers robust SSO solutions that enhance access control across complex IT environments. IBM Corporation brings enterprise-grade scalability and AI-driven security into its SSO offerings, making it a top choice for regulated industries. LoginRadius Inc. focuses on customer identity management, offering seamless and secure web-based SSO solutions. Micro Focus (NetIQ) provides comprehensive identity governance, including advanced SSO features for compliance-driven organizations. miniOrange Inc. is known for its versatile, protocol-friendly SSO tools catering to both cloud and on-premise environments. Okta, Inc., a cloud-first leader, offers a user-friendly and widely integrable SSO platform embraced by enterprises globally. OneLogin, Inc. emphasizes rapid deployment and strong security features, now reinforced through its integration with One Identity. Oracle delivers SSO as part of its larger identity management suite, tailored for large-scale enterprise ecosystems. 

Conclusion

The Single Sign-On industry is leading the way in digital identity management, allowing organizations to streamline access, improve security, and facilitate agile operations. With cloud adoption, remote work, and cyber attacks shaping the IT environment, SSO is emerging as an essential investment for organizations in all industries. Companies that use next-generation SSO solutions will not only secure sensitive information but also enable their employees with secure and seamless digital access