Handloom Sarees Market Regional Share, Size & Growth Forecast 2025–2032
Market Overview
According to Fortune Business Insights , the global handloom sarees market size was valued at USD 3.72 billion in 2024 and is projected to grow from USD 3.99 billion in 2025 to USD 7.29 billion by 2032 , exhibiting a CAGR of 8.99% during the forecast period.
The market growth is fueled by rising consumer preference for artisanal, sustainable, and eco-friendly fashion , along with the revival of weaving traditions across India. Asia Pacific dominated the market with a 68.82% market share in 2024 , led by strong domestic demand and government initiatives such as Vocal for Local .
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Global Handloom Sarees Market Snapshot
- 2024 Market Size : USD 3.72 billion
- 2025 Market Size : USD 3.99 billion
- 2032 Forecast : USD 7.29 billion
- CAGR (2025–2032) : 8.99%
- Leading Region : Asia Pacific (68.82% in 2024)
Key Market Trends
- Asia Pacific witnessed handloom sarees market growth from USD 2.38 billion in 2023 to USD 2.56 billion in 2024.
- Sustainability & Eco-Friendly Fashion – Growing consumer preference for sarees made from organic cotton, natural dyes, and biodegradable fabrics.
- Luxury & Premiumization – Handloom sarees are increasingly marketed as luxury collectibles .
- Digital Marketing Expansion – Brands use Instagram reels, influencer campaigns, and live shopping events to attract younger buyers.
- Revival of Regional Weaves – Demand for Banarasi, Kanjeevaram, Maheshwari, Ikat, and Chanderi sarees is surging.
Market Dynamics
Market Drivers
- Growing Popularity of Traditional Sarees – Consumers value handcrafted sarees for their exclusivity, intricate weaving, and cultural significance. Styles like Banarasi, Kanjeevaram, Maheshwari, and Khadi are being revived as luxury fashion.
- Government Support – Schemes, subsidies, and promotional campaigns for handloom weavers are boosting demand globally.
Market Restraints
- High Cost of Production – Labor-intensive weaving, premium fibers (silk, wool, cotton), and natural dyes make handloom sarees costlier than machine-made textiles, limiting affordability.
Market Opportunities
- Rising Social Media Marketing – Platforms like Instagram, Facebook, and TikTok allow brands to reach younger, urban buyers with targeted campaigns. This drives global awareness and boosts exports.
Market Segmentation
By Material
- Cotton Sarees – Largest share due to breathability, affordability, and popularity during festivals & weddings .
- Silk Sarees – High demand in luxury fashion; premium styles like Banarasi, Kanjeevaram, and Mysore silk dominate exports.
- Linen Sarees – Fastest-growing segment; lightweight and sustainable, ideal for global demand in eco-fashion.
- Wool Sarees – Niche demand in colder regions, especially in artisanal fashion markets.
By Distribution Channel
- Retail Outlets (Offline) – Specialty stores remain dominant, offering fabric inspection, personalized service, and cultural buying experience .
- E-Commerce (Online) – Growing at the fastest rate due to wider reach, affordable pricing, loyalty discounts, and international availability on platforms like Amazon, Flipkart, Noon, and Namshi .
Regional Outlook
Asia Pacific (Market Size: USD 2.56 billion in 2024)
- India dominates with 70%+ of global production , driven by festive demand, exports to 20+ countries, and campaigns like Vocal for Local .
- Growing appreciation for handmade luxury sarees in urban metros and abroad strengthens market outlook.
North America
- The U.S. leads due to South Asian immigrant population and rising demand for luxury silk sarees .
- Strong interest in sustainable, artisanal products drives niche market expansion.
Europe
- Increasing demand for sustainable, handmade fashion .
- Premium sarees viewed as luxury artisanal goods , appealing to fashion-conscious buyers.
Middle East & Africa
- Rising popularity of festive ethnic wear, supported by social media marketing and online retail platforms .
South America
- Steady growth supported by online channels and interest in ethnic fashion from South Asian communities.
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Competitive Landscape
The market is fragmented , with local artisans and SMEs competing alongside larger fashion houses. Companies are focusing on sustainability, online distribution, and new product launches to stay competitive.
Key Players:
- Maheshwari Handloom (India)
- BHOLI SAREES (U.S.)
- Ajmera Fashion Limited (India)
- HMR Handlooms (India)
- Albeli (India)
- KTC Fashion (India)
- Jagg Hastakala (India)
- Dhananjay Creations Private Limited (India)
- Sameer Handloom (India)
- Mrignayani (India)
Example: Many brands are launching eco-friendly sarees with natural dyes and sustainable packaging to appeal to eco-conscious buyers worldwide.
Key Industry Developments
- November 2024: Chhunchi, an India-based online saree brand, has announced the launch of a one-stop online store for handloom saree enthusiasts. The store contains
- October 2024: RmKV, an India-based company announced the launch of range of thematic authentic handloom silk saree with natural dye. This saree are available in 4,000 colors and its colors are derived from diversified natural sources such as myrobalan, indigo, Indian madder, gooseberry, lac, pomegranate, and Indian red creeper.
- July 2024: KCPC Bandhani, an India-based manufacturing company, announced the launch of Banarasi Katan Handloom Saree with blouse. The launch would help the company increase its product offerings.
The handloom sarees market is expected to nearly double in size by 2032 , driven by sustainability trends, rising exports, and digital retail expansion . Asia Pacific will continue to dominate, while North America and Europe emerge as strong growth regions.
Companies investing in eco-friendly materials, social media marketing, and premium positioning will have the greatest opportunities to capture this expanding global market.
