According to   Fortune Business Insights , the global   veterinary care market size   was valued at USD 39.37 billion in 2024 and is projected to grow from USD 41.07 billion in 2025 to USD 59.56 billion by 2032, exhibiting a CAGR of 5.45% during the forecast period. North America led the market with a 37.82% market share in 2024, driven by high pet ownership, awareness, and spending on animal health.

Veterinary care encompasses medical treatment, diagnosis, prevention, and surgery for animals, including dogs, cats, horses, pigs, and livestock. Services range from emergency surgeries to spaying, neutering, vaccinations, and orthopedic procedures. Importantly, veterinarians also play a key role in preventing zoonotic diseases (animal-to-human infections), which has gained significant attention post-pandemic. Major players such as Zoetis Services, LLC, Merck & Co., IDEXX Laboratories, and Ceva are focusing on innovation, advanced diagnostics, and telehealth integration to remain competitive.

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GLOBAL MARKET SNAPSHOT

• 2024 Market Size:   USD 39.37 Billion
• 2025 Market Size:   USD 41.07 Billion
• 2032 Forecast:   USD 59.56 Billion
• CAGR (2025–2032):   5.45%
• Regional Leader:   North America (37.82% share in 2024)

• North America   witnessed veterinary care market growth from   USD 14.31 billion in 2023 to USD 14.89 billion in 2024.

Key Segment Insights

• Animal Type:   Dogs & cats dominate, fueled by pet adoption and wellness demand.
• Service Type:   Preventive & routine care leads, while   diagnostic care   is the fastest-growing segment.
• Distribution:   Telehealth and online platforms are transforming access and affordability.

MARKET DYNAMICS

Drivers

1. Surge in Global Pet Adoption
   Rising pet adoption across developed and developing economies has significantly increased veterinary care demand. Pets are increasingly valued for companionship, mental health support, and stress relief. In the U.S.,   70% of households owned pets in 2021–2022 , a major driver of veterinary care spending. Emerging economies like   India, Brazil, and Vietnam   are witnessing rapid adoption due to urbanization, lifestyle changes, and digital awareness campaigns.
2. Rising Awareness of Animal Health
   Governments, NGOs, and veterinary clinics are conducting awareness campaigns about vaccinations, preventive checkups, and zoonotic disease control. Regular   health camps and community outreach programs   are boosting the uptake of veterinary services worldwide.

Restraints

• Rising Cost of Veterinary Services
  The cost of care is increasing due to labor shortages, regulatory burdens, and advanced training requirements for specialized services. According to the   Independent Veterinary Practitioners Association , service costs have risen   over 60% in the last decade , restricting access for cost-sensitive pet owners.

Opportunities

• Integration of Advanced Technology
  The growing adoption of   MRI, ultrasound, laparoscopy, and AI-based diagnostics   is enhancing veterinary care quality. Telehealth is emerging as a cost-effective solution, improving access and client compliance. Additionally,   social media marketing   has become a powerful tool for veterinary clinics to attract new clients and retain existing ones, creating growth opportunities in both urban and rural markets.

SEGMENTATION ANALYSIS

By Animal Type

• Dogs & Cats:   Largest segment due to rising adoption rates. The U.S. reported   59.8 million dog-owning households in 2024 , nearly double 1996 levels, while cat ownership also rose significantly.
• Horses:   Expected to grow fastest, supported by government welfare initiatives and easier adoption via online platforms.
• Pigs & Others:   Gradual growth as livestock health gains more attention for food safety and productivity.

By Service Type

• Preventive & Routine Care:   Largest segment, supported by growing awareness of vaccinations, deworming, and annual wellness checkups.
• Diagnostic Care:   Poised for highest CAGR, driven by   early detection tools   such as x-rays, biopsies, and lab testing.
• Emergency & Specialized Care:   Rising demand for   orthopedic surgeries, oncology, and critical care   as pet owners increasingly treat pets like family members.

REGIONAL ANALYSIS

• North America:   Largest market, valued at   USD 14.89 billion in 2024 . Growth driven by high pet ownership, advanced veterinary infrastructure, and premium care trends. The U.S. leads, with   90.5 million households owning pets   in 2021–2022.
• Europe:   Projected to grow steadily due to advanced diagnostic services and strong awareness of pet health. Over   90 million households owned pets in 2021 , with cats being the most popular. Germany, France, and the U.K. dominate regional demand.
• Asia Pacific:   Witnessing fastest adoption growth due to rising   disposable income, urbanization, and pet humanization trends . India, in particular, is emerging as a significant market, supported by a growing middle-class population.
• South America:   Countries like   Brazil and Argentina   show rising adoption rates, boosted by NGO-led campaigns and expanding veterinary infrastructure.
• Middle East & Africa:   Market growth is fueled by increasing pet ownership in   UAE and Saudi Arabia , where premium veterinary care is gaining popularity.

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COMPETITIVE LANDSCAPE

Prominent players in the veterinary care market include:

• Zoetis Services, LLC
• Merck & Co., Inc.
• IDEXX Laboratories
• Ceva
• Crown Veterinary Services Pvt. Ltd.

Recent Developments

• Companies are expanding   geographic presence   through mergers and acquisitions.
• Key players are investing in   AI-driven diagnostics and telehealth platforms   to improve efficiency.
• Increasing emphasis on   wellness services, preventive care, and luxury pet healthcare   offerings to cater to high-income pet owners.

The   veterinary care market   is set for steady growth, fueled by   rising pet ownership, preventive care awareness, and technological advancements . While high service costs remain a challenge, the increasing adoption of   telehealth, AI-based diagnostics, and social media outreach   is making veterinary care more accessible. North America remains the market leader, but   Asia Pacific and emerging economies   represent high-growth regions. With pets increasingly considered part of the family, the demand for   quality, advanced, and preventive veterinary services   will continue to accelerate through 2032.